While we get back on the road in Morocco today to the capital city of Rabat and visits with the Ministry of Agriculture I thought you might like to see what the country looked like from the road. Here’s a short video clip in which you can hear U.S. Grains Council Consultant Mustapha El Youssoufi, doing the play by play. …
The Movement to Mechanized Sugarcane Harvesting in Brazil
I recently had the opportunity to go to Brazil to learn more about the sugarcane ethanol industry. While there, I also learned about several agricultural initiatives, including the country’s move to mechanized sugarcane harvesting. In the past, the sugarcane was harvested through what is widely known as slash and burn. Not only is this harmful to the environment, but not …
Genotyping With Fluidigm
With a title like Director of Molecular Biology you might think that it would be hard for a non-technical person to carry on a conversation with Ramesh Ramakrishna. Not so. Ramesh works for Fluidigm Corporation and is my latest interview in the series we’re doing to introduce the agribusiness world to their break through research technology. In our interview you’ll …
Social Media ROI
Since I was just on the subject of social media I thought you might enjoy this video that kind of puts it all into perspective for you unbelievers. You know who you are. You’re probably the same people wondering if farmers will ever use the internet or if it’s just a passing fad. You’ll find lots of great examples in …
What American Farmland Trust Does
Ever wonder what the American Farmland Trust does? Then watch their video. American Farmland Trust: Saving the Land that Sustains Us from Gretchen Hoffman on Vimeo.
Thank A Corn Farmer
This video pretty much sums up one of the things we have to be thankful for this week.
Speaking For Agriculture
The final panel discussion of NAMA’s Trends in Agriculture “Connecting with the New Ag Community” focused on “Speaking for Agriculture.” The panelists talked about the issues, both environmental and political, that face agriculture. They also shared insights on how to communicate farmer’s values and the value of farm families. Tami Craig Schilling is the Director of Strategic Communications for Monsanto, …
NAMA Professional Development Awards
NAMA’s Professional Development Awards of Excellence luncheon honored four NAMA members. Lou Ireland, Pioneer Hi-Bred International was honored in Marketing Communications, Deron Johnson of Rhea + Kaiser Marketing Communications was honored in Public Relations, Gary Robertson of Fort Dodge Animal Health in Product/Species Management, and Pete Weil of High Plains/Midwest Ag Journal in Sales. Each winner spoke about the challenges …
Interview With Joel Jaeger
Another presenter on the “How Marketers are Building New Community Ties” panel was Joel Jaeger. He is president of the mobile technology provider Commodity Update. He sees significant potential in the mobile market for agriculture, but emphasizes that it should be an element in the blend of social media. In addition to Commodity Update, Jaeger is also a partner in …
Interview With Leslie Bradshaw
NAMA Trends in Agriculture Day Two began with a panel on “How Marketers are Building New Community Ties.” Leslie Bradshaw is the Director of Engagement, Public Affairs for Bradshaw Vineyards. She provided insight into the question many farmers and producers have about social media. Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input …