USFRA Now A Year Old

Chuck Zimmerman

It has been a year since the announcement of the U.S. Farmers & Ranchers Alliance. I remember speaking with Rick Tolman, CEO, NCGA, about the newly formed alliance then. This week USFRA held its first annual meeting preceded by a board meeting. After the program was over I visited with Rick to find out what has been accomplished. Rick says …

Ag Groups, Audio, USFRA, ZimmCast

USFRA Food Dialogues Now Live

Chuck Zimmerman

The U.S. Farmers & Ranchers Alliance, Food Dialogues, is now live for your viewing pleasure. You can watch live on the Food Dialogues website or by using the Food Dialogues app on Facebook. That’s where I’m watching. You can interact by signing in and post your comments and questions. This is what USFRA is looking for and hoping there will …


USFRA Releases Consumer/Farmer Survey Results

Chuck Zimmerman

Today the U.S. Farmers & Ranchers Alliance released the results of a survey they conducted in July/August. They surveyed 2,417 consumers and 1,002 farmers/ranchers, both on a nationwide basis. The graphic below shows a comparison of the top five things consumers want more information about with the top five things farmers/ranchers think are most important to educate consumers about. You …

Ag Groups, Agribusiness, Audio, Beef, Farming, Food, USFRA

USFRA Partners with AgChat Foundation

Cindy Zimmerman

The AgChat Foundation (ACF) and the U.S. Farmers & Ranchers Alliance (USFRA) have partnered up to help farmers and ranchers share their stories with the general public. “The core vision of the AgChat Foundation is to empower farmers and ranchers to share their stories,” said Darin Grimm, Kansas farmer and AgChat Foundation president. “We are excited to partner with USFRA …


USFRA Announces The Food Dialogues

Chuck Zimmerman

Are you ready to talk about food? The U.S. Farmers and Ranchers Alliance is. On Sept. 22 they’re holding The Food Dialogues. During the event you’re encouraged to follow the Twitter hashtag: #FoodD and participate! During the Farm Progress Show last week USFRA held a press conference to announce the upcoming event. In the photo is General Manager, Hugh Whaley …

Ag Groups, Food, USFRA

USFRA Presents Research at AgChat Agvocacy 2.0 Conference

Chuck Zimmerman

At the AgChat Agvocacy 2.0 Conference the U.S. Farmers and Ranchers Alliance presented some research with consumers that was conducted by Maslansky, Luntz + Partners. On our program was Jenn Dahm (pictured left). Jenn says that “the finding that all of our research hinges on is the fact that America loves farmers and ranchers. All the effort we’re putting in …

Audio, USFRA

Ag Media Summit Update From USFRA

Chuck Zimmerman

One of our sessions at the Ag Media Summit is titled, “Of course our food is safe,” says modern ag – But is anybody listening? The presentation was made by leadership members of the U.S. Farmers and Ranchers Alliance. The Chairman is Bob Stallman, American Farm Bureau Federation, seen at the podium. I visited with him before the session started. …

Ag Groups, Ag Media Summit, Audio, USFRA

USFRA Launches Campaign Inviting Farmer/Rancher Participation

Chuck Zimmerman

This week the U.S. Farmers and Ranchers Alliance announced an ad campaign to encourage participation. So what if you’d like to get involved? There are a number of ways which you can find on the USFRA website. So take a few moments and raise your voice and join the conversation about the industry’s commitment to continuous improvement and dedication to …

Ag Groups, Audio, USFRA, Video

Dupont Announces Support For USFRA

Chuck Zimmerman

The U.S. Farmers & Ranchers Alliance got a boost from DuPont. The company has announced its support of USFRA by becoming one of the first members of the Premier Partners Advisory Group. “DuPont is proud to support the U.S. Farmers & Ranchers Alliance as they bring together an unprecedented group that crosses all boundaries in modern agriculture with a single …

Ag Groups, Agribusiness, USFRA

USFRA Picks Ketchum

Chuck Zimmerman

Ketchum has been chosen by the U.S. Farmers & Ranchers Alliance to be its primary communications agency. The announcement represents the next strategic step driving the USFRA mission to strengthen the image of agriculture and enhance public trust in today’s best production practices. The Alliance, currently composed of more than 30 of the nation’s foremost farmer- and rancher-led agricultural organizations, …

Ag Groups, Agencies, USFRA