Three years of Agvocacy 2.0 training and counting. That’s what the AgChat Foundation just accomplished with the conclusion of their third annual event in Kansas City. I was there to conduct a presentation on story telling and media creation with the Peterson Farm Brothers. We had a great session in which I just had to bask in the shadow of …
Be Ready for “Farm it Maybe” to Go Viral
Watch out “Farming and I Grow it” guys – there’s a new kid on video and he just “maybe” the next YouTube sensation for agriculture. L’il Fred performs “Farm It Maybe” a parody of “Call Me Maybe” by Carly Rae Jepsen inspired by the now famous Kansas brothers’ video. Be sure to check out the lyrics – here’s a sample: …
Go Bold With Butter
Are you bold enough to go with butter? “Go Bold With Butter” is a social media campaign of the American Butter Institute. Here’s how it’s doing. Note the results correlation between increased content on their blog and “fostering increased butter usage.” How about that blogging thing! ABI’s social media campaign “Go Bold With Butter” was launched on March 19th, just …
World Dairy Expo Facebook Fan Giveaway
One lucky fan will win the ultimate Madison experience with the World Dairy Expo 10K Ultimate Fan Giveaway. Dairy enthusiasts are invited to become fans of Expo on Facebook. Fans of Expo’s Facebook page are privy to the latest information, giveaways, including free tickets and official Expo gear, plus it’s an excellent opportunity to connect with other dairy producers and …
You Twive & AgChat Foundation Received
Thank you to everyone who helped out the AgChat Foundation during yesterday’s Twive and Receive event. We raised $6,830 and placed 12th out of the hundreds of charities that participated. I guess I should have titled this “You Twave & AgChat Foundation Received?” We had 78 Twivers for an average donation of $88. In case you couldn’t help out now …
Split Vote on Corn Sugar vs. HFCS
Our latest ZimmPoll asked the question, “Do you prefer corn sugar to high fructose corn syrup?” In what is a first for our poll, the response was split evenly! See the chart below. Recently the FDA denied a request from the Corn Refiners Association to allow food labels to use the term corn sugar instead of high fructose corn syrup. …
Farmers Need to Stand Up and Advocate
Hopefully you’re one of the thousands who have viewed the Farmers Fight – Stand Up video. I visited with the star of that video, Jasmine Dillon. Jasmine is a graduate student at Texas A&M University and part of the student led initiative called Farmers Fight. Jasmine says the initiative started when a group of students got tired of all the …
SojaBook Social Network For Farmers
Have you considered how farmers are communicating socially outside of our United States? Of course, many are doing so through Facebook, Twitter, etc. just like farmers here. But there are also a number of social networks being developed. Here’s one that came to my attention via Twitter last night. It’s SojaBook. SojaBook is the social network that connects you with …
Just Farmers
Just Farmers is helping tell agriculture’s story and there are already a number of them posted. See what you think. Just Farmers is offering a variety of services that include: Developing Social Media Action Plans; Creating Listening Centers; Shaping Your Message; Targeting Specific Audiences; Analyzing Your Presence and Building Your Brand. Just Farmers is a digital sandbox for those interested …
GROWMARK Keeps IT Growing
As a multi-state agricultural co-operative system with over 6000 employees and numerous brands, information technology (IT) is a vital aspect of GROWMARK‘s ability to communicate on a number of levels. That keeps GROWMARK Manager of Network Services Scott Bross busy keeping up with the latest on-line communications tools – from improved websites to blogs and all the various social networking …