Ever since entering the online publishing business with a blog back in 2004 and then figuring out what social media channels were all about I have been frequently asked questions everywhere I go. These micro-consulting sessions have utilized a lot of my time over these years. But I’m always happy to help someone better understand the tools of the trade. …
30 Days of Agvocacy and Social Media
Speaking of the AgChat Foundation . . . Thanks to a heads up from Charleston Orwig, I see that the AgChat Foundation has started their first “30 Days” series. This is inspired by a series started by Holly Spangler of Farm Progress. For our first series, we’ll be talking about 30 Days of Agvocacy and Social Media – Join us …
Make Your Message More Personal
During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …
Farmers as AgCatalysts
Dave Frederickson, Minnesota Commissioner of Agriculture, greeted the attendees of the 2014 AgCatalyst event this afternoon. The theme of the event is “It’s All About the Content.” Dave says, “I believe the best way to drive good content is characters. What better way to tell the story about agriculture than through the eyes and actions of our farmers and ranchers …
Cultivating Is the Key to Connecting Food to the Fork
The AgChat Foundation’s 2014 Cultivate & Connect conference was held in Austin, TX, August 21 and 22. In attendance were over 140 farmers, ranchers, and ag communications professionals who hail from the U.S., Canada, and Australia. The resounding theme of the event was to learn more about how digital and social media can assist with cultivating open-minded conversation with consumers …
Introducing MyNewHolland.com
There’s a new online community open to all farmers and of course customers of New Holland. Today is the launch of MyNewHolland.com. This virtual community is set up to provide a meeting place to share information, contribute to farming related discussions and access premium contents and services. It is very simple to create your account by visiting MyNewHolland.com. Then you’ll …
Vote now – Youth in Agriculture Blog Competition
Here’s a chance to support young agricultural bloggers. It’s the Youth in Agriculture Blog Competition or YoBloCo Awards. The entries are all in and it’s time for the public to vote. It’s a very simple process too. You can vote here. The Technical Centre for Agricultural and Rural Cooperation ACP-EU (CTA), in collaboration with FARA, Yam-Pukri, CAFAN, AYF, ANAFE, SPC, …
Nominations Open for Social Media Farmer of the Year
ZimmComm New Media is proud to announce sponsorship of the Social Media Farmer of the Year Award. The award program is being launched today by Food Nutrition & Science. The new award recognizes farmers who have incorporated social media, digital media and internet strategies to achieve their business objectives including growing revenue, sharing information for more effective farming practices, and …
Social Media in the War Room
Social media part of a war room discussion? Yep. It was at the 2014 National Ethanol Conference. Participating in a panel titled, “Communications and Social Media War Room” was Christina Martin, Executive Vice President, Renewable Fuels Association. We chatted about her panel at the conclusion of the conference. Christina says that the purpose of the session was “to capture the …
Predicting Social Media Trends
Q: Hey Chuck, what’s the next big thing? A: I dunno. But what I do know is that there’s no stopping social media and its impact on agricultural marketing. For that reason I strive to learn about and try everything I can. Hence the ZimmGlass Project. I don’t really make predictions because things can change so suddenly. However, there are …