So we’ve gone from wondering if social media was just a passing fad to a general acceptance of its existence and usefulness. At least most people who haven’t closed their minds to reality have. So, let’s just say your company or organization is in the acceptance mode. What’s the future hold? What do you do next? Many of you don’t …
Greetings from Great Lakes Regional Dairy Conference
I’m joining you today from Frankenmuth, MI, where I’m attending the 2010 Great Lakes Regional Dairy Conference as a speaker. This afternoon, I spoke at the Partner’s Program on social media. I provided tips and tricks for sharing the agriculture story through elevator speeches, blogs and social media networks like Facebook and Twitter. I spoke about the challenges I face …
Follow Farmers
Want to find some farm folks on Twitter? Mike Haley at Follow Farmer List has used Listorious to put together several other lists. Row Crop Farmer Ag Journalists Animal Agriculture Agbiz
There’s an App for IPE
How many times have you gone to a conference and found yourself constantly having to pick up a new program because you lost the one you had? Well, the International Poultry Expo has made things easy this year with an iPhone app. The IPE app is free and gives attendees access to all events and exhibitor information right on their …
AGCO Shows How To Go Social
AGCO is providing a great example of how to integrate social media and networking into their communications strategy and to learn more about what they’re doing I spoke with Sue Otten, Director, Corporate Communications & Brand Communications Worldwide. In our conversation we talk about why the company has invested in very active social communications channels. Sue says that it’s a …
Social Media Is About Engagement
Social media and networking continues to be the hot topic in agricultural communications and every other industry too for that matter. How do you measure it is the question I get most often these days and I pretty much say, “Don’t.” Don’t? Yeah. Don’t. There are so many measuring points that I’m not sure where you start. How do you …
Social Media Use In Business Up Significantly
For the third year in a row the Center for Marketing Research at the University of Massachusetts Dartmouth has conducted an in-depth and statistically significant study on the usage of social media in fast-growing corporations. The study is titled, “Social Media in the 2009 Inc. 500: New Tools & New Trends.” I’m guessing agribusiness companies will follow this trend and …
FarmConnect.net
Let’s end the year with something new. FarmConnect.net. It’s a new social networking site created “by farmers for farmers.” The farmers are Mike and Laura Murphy who own a small family farm in South West Michigan and raise beef and lamb on pasture. The old saying goes, you should find a way to make your passion your work, and FarmConnect.net …
NAFB Internet Usage Study
The National Association of Farm Broadcasting recently released its latest Internet Usage Study. Cindy spoke with Ted Haller at their convention and I thought I’d have a chat with him about it too since the organization sent our a release on it last week. You can download a pdf with some of the key findings of the study on their …
Social Networking Rising
PC World has an article out titled, “2009: Year of the Social Network.” In it the point is made that we saw social networks like Twitter and Facebook show that they aren’t just for techies but everyone who wants to be connected with others who share their interests. The growth in these networks has been phenomenal. Perhaps most significant is …