The collaboration between Novus International and Verenium has yielded its first fruit, “the selection of a next-generation phytase as the first enzyme candidate from the two companies’ strategic collaboration to advance toward commercialization.” The strategic partnership began in June of last year to develop a suite of new enzyme products from Verenium’s late-stage pipeline in the animal nutrition and health …
AMI To Co-Locate With Poultry/Feed Expo
It looks like IPE Week in Atlanta is going to get bigger next year. The U.S. Poultry & Egg Association and the American Feed Industry Association have signed an agreement with the American Meat Institute to co-locate the AMI tradeshow with the IPE/IFE in Atlanta, annually in January, starting in 2013. The three shows will operate under one umbrella creating …
Overview Of 2012 International Poultry Expo
The 2012 International Poultry Expo has an increased focus on educational sessions according to Charles Olentine, Executive Vice President. I spoke with him about the show this year which he says has “exceeded our expectations.” Last year was a tough one in the industry but the show has just about the same number of exhibitors and attendees as in 2011. …
Novus Chicken Balloons
Chickens just want to have fun. Actually, chicken balloons. This is part of the Novus International team here at the International Poultry Expo with one of their decorative chicken balloons that could be found at their social hour last night. You can also see the chicken balloon getting “scanned.” Everyone coming in had their badge scanned which was a very …
The Novus IPE Week Program
The Global Poultry Market Manager for Novus International is Scott Carter (on right). I got an overview from him of all the activities Novus is involved in during IPE Week. To start with Scott says they participated in the International Poultry Scientific Forum with a sponsored lunch featuring David Armano who spoke about social media. David was my interview in …
IPE, The All-Feather Event
It has been an interesting morning on the agriblogging highway. My flight to Atlanta was cancelled and I didn’t know until I got to the gate. But with a little work and a friendly ticket counter person things worked out. So, it’s IPE Week in Atlanta and I’m here for a couple days. I’ll be working with my sponsor, Novus …
Expert Opinion Via Social Media
Events started taking place today for IPE Week in Atlanta and Novus International got their schedule started with a presentation titled, “Like It: Consumers want to hear your expert opinion.” The session was conducted by David Armano, Executive Vice President – Global Innovation & Integration. His focus was on “how cutting edge research influences the everyday consumer via social media.” …
2012 IPE Week Underway
It’s 2012 International Poultry Expo time. I’ll be on location at this all-feather event by tomorrow afternoon thanks to our sponsor, Novus International. This show is big so there are a lot of resources for you like the Product Locator and Show Planner. Go to the show website for more. Here are some statistics from last year’s show: The 63rd …
Name The Egg Man
It’s almost time for the International Poultry Expo. The U.S. Poultry & Egg Association is working with the Atlanta Convention & Visitors Bureau to help name their eggman logo for the upcoming trade show. So Atlanta community and beyond. Want to help come up with a creative name and maybe win a cool prize (iPad)? On-line name submissions open at …
Novus Cheerleader
The Novus International Cheerleader is Executive Vice President Giovanni Gasperoni who is also in charge of marketing and sales. In the photo he’s visiting with Dick Butkus at the recent International Poultry Expo. I thought I’d save the best for last! One of the subjects that he loves to talk about is how Novus is helping producers feed a growing …