I’ve been meaning to tell you about this but that trip to Switzerland kind of got in the way. If you’re involved in any type of public relations efforts then you probably know about PR Newswire. They’ve started doing something very logical and something we’ve been preaching for the last year and a half. They’re pushing the creation and distribution of audio (and video) news releases!! We call them Talking News Releases and we directly email them to reporters. PR Newswire is producing them as fully voiced news “stories” that may include company representative sound bites. We do that when appropriate too.
Meet The New LPC President
Lori Maude, Gelbvieh World, is the new president of the Livestock Publications Council. I got to interview her at the recent Ag Media Summit. Lori tells us about herself, LPC and what she sees as priorities for the coming year.
Learn More About Cooking Safely
As I just mentioned in my last post about CornTalk, you podcast subscribers to the MBIC Report should have received it earlier this week. But now it’s also posted for those of you who just like to click and listen.
More E85 In Missouri
We’ve had this week’s CornTalk from the Missouri Corn Growers Association available to you podcast subscribers all week. I’m just now getting it posted though so pardon the delay.
What Do Swiss Non-Ag Journalists Think
For this week’s ZimmCast I interviewed Claudia Wirz, Neue Zuericher Zeitung, a journalist who covers ag stories for her publication. Claudia spoke at the IFAJ Congress yesterday about “The Media and Agriculture.” She was on the program right after Marcus Rediger and makes a comment in the interview about the consumer campaign that his organization conducts. Claudia was able to offer the group a very different perspective and one I think we needed to hear.
Let’s Get This Ethanol Thing Right
In this week’s CornTalk, National Corn Growers Association CEO Rick Tolman discusses last week’s Ethanol Energy Balance forum at the National Press Club in Washington, DC. The forum was organized to settle the debate over the net energy balance provided by ethanol. Much of that debate was created by a recent re-release of a questionable research study that suggests that that support for this form of energy is not worth it.
The ABC’s Of School Nutrition
School’s back in session so it’s time to think nutrition for children. In this week’s MBIC Report, Alane Lidolph, director of consumer information for the Missouri Beef Industry Council, talks about the ABC’s of back to school nutrition.
Not A Blah ZimmCast
In the ZimmCast you can hear my interview with Cindy Cunningham, vice president for communications, National Porkboard, at the recent Ag Media Summit. The “Other White Meat” campaign continues to run with a new addition to the tagline “Don’t be blah.” You can see the full series of tv commercials and listen to the radio ones here.
Child Nutrition Programs & Beef Checkoff Dollars
In this week’s Missouri Beef Industry Council report we talk about child nutrition programs funded with beef checkoff dollars. Cindy interviews Dean Carroll of Clarence, MO, who just recently attended his last official meeting as an MBIC board member after serving for six years.
Just