Here’s a special ZimmCast for you from Broadhead+Co. After a meeting with Dean Broadhead and his staff I interviewed him about his agency and why he’s positioning it as “focused on the business and life of rural America.” The agency is almost 5 years old now. Dean also talks about strategies he believes work to reach rural America and the agricultural audience. He still believes advertising is important and is very open to new media options.
ZimmCast With World Dairy Diary Sponsor
One of the sponsors for our World Dairy Diary site is Accelerated Genetics. Janet Keller is the VP for Public Relations, Communications and Advertising. She talks about the company and some of the new projects they’re involved in.
The Fall of Advertising & The Rise of PR
At the upcoming NAMA convention in Kansas City, Laura Ries will be conducting a general session called “The Fall of Advertising & The Rise of PR.” That’s very important subject material to me and I’m sure you too. Laura works with her Dad, Al Ries at their Atlanta-based marketing strategy firm.
Winecast Is Seeking Sponsors
One of my favorite podcasts is Winecast, hosted by Tim Elliott. Each week I learn about a new variety from his perspective. He seems to know what he’s talking about.
BASF Podcasting, Almost
I’ve been waiting a while to write about this since I was told I’d be receiving one but so far, nada. It, being an iPod Nano from BASF (their agency, Quarry Integrated Communications). When I first heard that BASF would be podcasting I got excited. Then I realized it was only for the press, not their customers. Hmmm.
Calling For Agriblogging Farm Podcasters
I’m looking for agribloggers. Interested?
Video Podcasts From Monsanto
Someone on Monsanto is getting on the Cluetrain. I reported about Monsanto’s “Conversations . . . ” a while ago. Now they’re podcasting them.
Are You On The Cluetrain?
It’s the end of a long two weeks of on the road agriblogging. Thanks for hanging around for all the fun from the Cattle Industry Convention and the National Biodiesel Conference. Whether you like my coverage of these events or not I think you have to admire the fact that the Cattlemen’s Beef Board and the National Biodiesel Board have moved way ahead of the pack when it comes to openly and personally communicating with the public and the people who are paying the bills. They just plain “get it.” I’m not even sure if they’re aware of the Cluetrain or not but they’re on it.
Blogging With Emily Richards
It’s “meet the stars” week here in San Diego. I wasn’t real familiar with Emily Richards until today. But I’m a fan. Tonight we get to see a live show. Emily is a singer/songwriter that vocally supports biodiesel. If you want to see what she looks like on a motorcycle you’ll have to visit the Biodiesel Conference Blog.
EPA Administrator Promotes Biodiesel
I don’t think I’ve ever posted as much multi-media content as I have from this National Biodiesel Conference. I know it’s making my posting light here on AgWired but that will change after I’m back Friday. I thought you might enjoy some of it here though.