In this week’s ZimmCast I have a conversation with Aaron Gilbertie, Truffle Media Networks. We talk about our new agreement to work together offering new media services to the agribusiness community. I’m excited about the future of online communications and the folks at Truffle share the feeling. Together we can offer more current channels of communication with our established news …
ZimmComm and Truffle Joining Forces
The news is out that the agricultural marketing community has a growing new media resource. ZimmComm is joining forces with Truffle Media Networks to offer our combined resources in helping you utilize new channels of communication. We’re maintaining our separate companies and this isn’t a partnership. “Joining forces” is the best way to describe it. I just like to think …
40 iPods in 40 Hours
The most interesting direct mail piece I’ve received for the upcoming Cattle Industry Convention Trade Show comes from Elanco Animal Health. It’s 40 iPods in 40 Hours. You have to go to their booth to register for one of 40 iPod Nanos they’ll be giving away from their booth (#761). You’ve got to love a company that’s so committed to …
Poultry Expo Podcasting
I haven’t seen any of the regulars that you normally see at a farm show, especially one of this size. However the new media reporters are on hand. Besides myself there’s Ned Arthur, Truffle Media Networks, who’s here doing work for not only his PoultryCast but other “animal casts” as well. Ned is set up in the Elanco Animal health …
Farm Podcasting in the United Kingdom Pharo Style
I’m just jet lagging a little bit this morning and I think you can probably hear it in my voice on this week’s ZimmCast. Bouncing back and forth across the big pond does have a cost. In this week’s program I’ve got an interview with Adrian Bell, Pharo, a full service agency in the United Kingdom with a focus on agribusiness. Adrian was a panelist at the IFAJ professional improvement seminar that took place in Berlin, Germany this past week. I think Adrian brought a very interesting perspective to the discussion as it relates to journalists working with public relations people.
iPhone Now Available
Don’t think I didn’t hear the announcement today of the iPhone. MacWorld Expo is going on and Steve Jobs made the announcement. If you think this is just a neat looking new cell phone then think again. It’s a widescreen iPod, phone and internet communications device. It’s almost enough to make me want to switch from Sprint to Cingular since …
iPods and iTunes Mushrooming
Since I just helped an agricultural media company create a podcast and I’m in a podcasting mood I thought you might find this of interest. Keep in mind that all the people referred to are using an online environment that includes the biggest podcast directory. Is your company represented there? When I see numbers like these I do have to laugh about this public comment about podcasts and iPods that a farm broadcaster made recently, “It takes too much energy and management for busy people over a long term.” Yeah? Well tell that to all the new iPod owners!
New Farm Podcast Recorders From Olympus
I’m not sure why companies wait until right after Christmas to announce all kinds of new gadgets but whatever. Here’s a cool one for you farm podcasters out there. I have an older Olympus digital audio recorder and you’ve listened to a lot of audio that Cindy and I have recorded on it. This one looks pretty good at first glance. The one pictured here is the Olympus DS-50.
Corporate Podcasting Summit – Europe
How many of you are doing communications work in other countries? Have you ever wondered how you’re going to get your message into those markets? Here’s another reason to think about podcasting. And to learn more about it while you’re in another country add the Corporate Podcasting Summit Europe to your calendar.
New Media For Agribusiness
I was a guest on Blog Business Radio recently with Wayne Hurlbert and decided you might want to hear what he’s got to say about using blogs and podcasts as business marketing tools. Wayne knows a lot about it and has been doing it longer than I have.
So this week’s ZimmCast is a Skype conversation we had late last week. Wayne has some great ideas for ways to use new media tools in agricultural marketing. I think he’d like to have an agribusiness client even!