Green Acres was the place to be yesterday. That’s the name of the Novus International research farm near Montgomery City, MO. Our media group piled into a van piloted by Captain Jeremy Lutgen and off we went to see how the project is coming along. Novus purchased the 15 acre farm and has been constructing new buildings while renovating existing …
Novus Helps Producers Balance Dairy Nutrition
The first presenter this morning at the Novus International Media Day was good friend, Stephanie Gable, Marketing Manager, Ruminants. Stephanie gave us the lowdown on how Novus is helping dairy producers achieve “oxidative balance” in their herd. They’ve found that just like with human beings, when dairy cows come under stress from oxidation they become less productive. So to prevent …
Discussing Sustainability With Novus
Although I didn’t get to attend the Novus Media Day dinner last night, Jeremy Lutgen helped me out so you can actually hear the guest speaker. He’s Dr. David Weatherspoon, Assoc. Professor, Ag., Food & Resource Econ., Michigan State University. David spoke about sustainability in agriculture and from what you’ll hear him say he believes we’ve got some big challenges …
Novus Media Day Group
Here is the happy group attending the Novus International Media Day. It includes Novus and media folks. We caught a helpful staffer walking by so we could all be in the photo. The group is having a tour and dinner this evening at the Schlafly Brewery. We’ll gather again in the morning to learn about another focus of the company …
Novus Building Builds Teamwork
Our tour guide for the Novus International headquarters building today was Don Vondriska, Director of Business Development , pictured on the left here speaking to attendees. As I’ve reported before when covering the facility grand opening, this is a LEED Platinum certified building and very unique. Don took us around and show how they’ve designed with the environment and employees …
Novus Knows Pigs
One of the key targets for Novus International is the swine industry and to talk to us about it was Dr. Felipe Navarro. He started out asking each of us what our definition of “sustainable” is. He got a lot of different definitions. He has found that when talking about the subject it’s important to know how most of his …
Online During Novus Media Day
This photo is just to show you how important it is in today’s new media world to have electicity and internet access when you bring the media in for an event of any kind. Today I’ve been attending the Novus International Media Day which will conclude tomorrow. As you can see, the ZimmComm big boy Macbook Pro is fired up …
Novus Increasing Animal Feed Efficiency
Our first main presentation at the Novus International media day was on poultry marketing and research by Dr. Nasser Odetallah, Global Product Manager Enzymes. He says the products he works on help improve feed utilization efficiency in poultry as well as swine and other animals including companion animals. He really wanted to focus on the issue of efficiency and provided …
The Sustainable Novus
Journalists attending the Novus International media day were greeted by Scott Fleetwod, Executive Director, Global Marketing and Products. I sat down with him right after his opening remarks to discuss what he hopes we accomplish here today and tomorrow. To start with, Scott says they’ve divided the whole marketing division of the company to one that “faces the company” called …
Novus Showcases Sustainable Culture, Global Vision
It’s time to get back to work tomorrow and that will be from the Novus International Media Day, “Sustainable Culture, Global Vision.” During the next two days we’re going to get to learn a lot more about this company through presentations from each division and touring their new headquarters and their research farm. So you can expect tweets and posts …