For the second year in a row, Novus International is sponsoring coverage of the International Poultry Expo (IPE) here on Agwired. This is a huge event for the poultry industry, with about 20,000 attendees, but it really doesn’t get much in the way of “mainstream” ag media coverage, so we are pleased to be able to be there for those …
New From Novus For Beef
Novus International is new to the beef market and at the NAFB Trade Talk session their focus was on preparing for winter feeding and early spring calving. With them to talk about research he’s done on their products was Dr. Monty Kerley, University of Missouri. Dr. Kerley says that he’s had a special interest in “strategic supplementation” which means putting …
Novus to Expand Mineral Product Portfolio
Novus International has announced plans to acquire the Animal Nutrition Division of Albion Laboratories in Clearfield, Utah. Products from the acquisition will align with Novus’s MINTREX® chelated trace mineral products and further expand its mineral technology. When complete, this acquisition will enable Novus to offer its customers and the animal agriculture market an expanded chelated trace mineral product portfolio to …
Happy Anniversary Alimet
Novus International is celebrating 25 years of ALIMET feed supplement production with long-standing partner Ascend Performance Materials. Over the last 25 years, Novus and Ascend, including its predecessors Solutia Inc. and Monsanto, have grown the ALIMET production facility in Chocolate Bayou, Texas to the largest liquid methionine manufacturing plant in the world. More than 600 Novus and Ascend employees and …
Novus Launches Podcast
Novus International has launched a new bi-weekly podcast series – “What’s New with Novus,” hosted by Novus public relations manager Jeremy Lutgen. The inaugural podcast, featuring Novus executive VP for marketing and sales Dr. Giovanni Gasperoni, went on line today and is available on iTunes, Zune and www.novusint.com/podcasts to subscribe, download or stream. Gasperoni discusses ALIMET® and Novus’s 30 year …
Novus Launches Human Nutrition Division
Novus International has launched its human nutrition division, Stratum Nutrition, to leverage the Novus core competencies in nutritional research and innovation. Beginning in 2010, Stratum will focus its efforts on growing a portfolio of specialty and functional ingredients that target Business to Business manufacturers of foods, beverages and dietary supplements in North America and Europe. As a global leader in …
Happy World Egg Day
I’m only a little behind in saying Happy World Egg Day. Thanks to Novus International for bringing it to my attention. Of course the day is meant to raise awareness of the benefits of eggs and it was officially yesterday but better late than never. The photo below is from the Novus office cafeteria. Here’s part of the message from …
Getting Social with Dairy
“Using Popular Media to Tell Dairy Farming’s Story” was the topic of a Tuesday morning seminar at World Dairy Expo conducted by Jolene Griffin of Dairy Management Inc. (pictured on the left) and Polly Ligon O’Grady of Weber Shandwick (right). Who would have imagined even just a few years ago that things with funny names like Twitter, Facebook, Flickr and …
Novus Partners with Vitamin Angels
Novus International is helping humans as well as animals with nutrition needs to achieve their corporate mission of helping “feed the world affordable, wholesome food and achieve a higher quality of life.” The St. Louis-based company is partnering with Vitamin Angels on a new humanitarian program that supplies children with zinc in order to relieve severe diarrhea. This partnership coincides …
Arenus Makes Splash with Dock Dogs
For a decade now, DockDogs have been entertaining audiences around the world with their high flying canines. To support their efforts, STEADFAST® CANINE, a joint health supplement from Arenus, will sponsor the 2009 DockDogs National Championship. Scheduled for October 16-18 at King’s Island Resort in Mason, OH, the national championship will be the single largest event that the association has …