The CNH Communications Strategy

Chuck Zimmerman

Here’s the New Holland exhibit from a high level view early morning. It’s very different this year. No big blue and white striped tents for example. That’s part of the new New Holland branding strategy according to the head of global communications for CNH, Gualberto Rainieri. He’s one of the corporate executives here at the show that I had a …

Agribusiness, Audio, Farm Progress Show, New Holland, Tractor

Another Farm Progress Show Sunset

Chuck Zimmerman

Here’s today’s Farm Progress Show sunset for you. This is outside my hotel in Clinton, IL. The photo is in the photo album and looks a lot better large size. I hope the clouds mean that some weather is moving through and tomorrow will bring cooler temperatures. I guess we’ll see. Farm Progress Show Photo Album AgWired coverage of the …

Farm Progress Show, New Holland

Syngenta Maximizes

Laura McNamara

Merging the latest in seed technology with resistance management is the key Syngenta wants to give to farmers so they can fully maximize their productivity. I grabbed Craig Abell with Syngenta Crop Protection and Syngenta Brands NK Seeds Steve Pig to talk about how the two sects work together to give farmers the most out each bushel and acre. Listen …

Audio, Biotech, Farm Progress Show, New Holland, Syngenta

Whack-A-Worm

Laura McNamara

Farmers wanting to payback all those pesky little pests that challenge them in the field can at the Monsanto display. Well, sort of. Blue flashing lights and ringing buzzer sounded after each whacking spree. The game lured the largest line in the exhibit when I stopped in to check it out. Visitors could also check out a mountain display of …

Biotech, Farm Progress Show, New Holland

Ag Secretary Visits Jay Leno’s Ecojet at New Holland Tent

Chuck Zimmerman

Agriculture Secretary Mike Johanns visited around while he was here at the Farm Progress Show. One of his stops was the New Holland tent to see Jay Leno’s Ecojet, the concept car that runs on 100% biodiesel. Pictured (l-r) are Alan Kemper, VP of the American Soybean Association, Harold Boyanovsky, CEO of CNH, Sec. Johanns and Ricky “Skip” Tyler who …

Audio, Biodiesel, Farm Progress Show, New Holland

Case IH, FFA Celebrate Golden 60th

Laura McNamara

The restored antique Farmall sits next to the Gold Signature Edition Farmall tractor at the Case IH display in Progress City, IL to commemorate the company’s 60th year as an FFA sponsor. Case IH is auctioning the Gold Edition Farmall on ebay and all proceeds will go toward charity. The auction ends at the close of this week. Senior Marketing …

Equipment, Farm Progress Show, New Holland, Tractor