Here’s a continuation of the video interviews produced by Paulsen AgriBranding at the NAMA Trends in Agriculture conference. How do businesses make rural lifestylers loyal customers? Craig Elbert, the Marketing Strategy Manger for Hallmark Cards had some ideas for the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference. He talked about when markets change from traditional ag customers to rural …
Social Networking in Minnesota
Well we had a very successful North Central Chapter NAMA meeting here in Minneapolis and I’m now connected with more of my NAMA peeps. That’s what I like about NAMA the most – connecting with other people. Pictured here is chapter president, Josh Krenz, Land O’Lakes, getting us started. I interviewed Josh before we got started. I am very impressed …
North Central NAMA Setup
Hello from Minneapolis and the North Central NAMA Chapter meeting. We’re in the cafeteria/meeting room at Colle+McVoy. This is actually setup time. The tables being set up here are for our speed networking session which will follow my presentation on social networking. We’re going to get to know each other very well by the end of the evening. I think …
Social Networking In Minneapolis
You know I can never get enough NAMA so I’m looking forward to the North Central Chapter meeting tomorrow at Colle+McVoy offices. Here’s the details: Social Networking: The next North Central NAMA chapter meeting will be held November 20, 4-6 p.m. at Colle+McVoy. It will include a presentation on social networking by Chuck Zimmerman of ZimmComm New Media LLC, as …
NAMA Professional Development Award Winners
At the NAMA Trends in Agriculture conference several professional agrimarketers were honored and once again this year, Paulsen AgriBranding captured comments from the honorees. NAMA honored three members for professional development during its Wednesday luncheon. Honored in marketing communications was Paul Redhage, FMC Communications Manager; in Public Relations, Beth Anderson, Charleston Orwig; and in sales, Vernon Benes of Beck Ag. …
New Media Impact on Rural Lifestyle People
You can learn more about the rural lifestyle survey that Susan Spaulding conducted courtesy of Paulsen AgriBranding. Day two of NAMA’s Trends in Agriculture: Rural Lifestyle Marketing kicked off with a discussion of the impact of new media on rural lifestylers. Susan Spalding of Market Directions and Courtney Yuskis of the Country Living Association looked at the products and services …
Survey of Rural Lifestylers’
The first session today at Trends in Agriculture was all about a national survey of rural lifestyle people conducted by Susan Spaulding, Market Directions. She worked with the Country Living Association on the survey and the presentation was made jointly by Susan and CLA Director, Courtney Yuskis (pictured). One of the interesting things I heard was the high level of …
Marketing To Idyllic Lifestyle Seekers
Somehow this post got deleted so I’m not sure what I originally posted but let me get it fixed. At the NAMA Trends In Agriculture conference I learned about “Idyllic Lifestyle Seekers” from Dan Duffy, CEO, United Country Real Estate. He was on the program to talk about how they’re marketing to those you like to live a rural lifestyle. …
Rural Lifestyle Marketing From Paulsen
Paulsen AgriBranding spoke with the second speaker here at the Trends in Agriculture conference. He was very interesting and will be the interview in this week’s ZimmCast. So where are rural lifestylers these days? Dan Duffy, CEO of United Country Real Estate, told the NAMA Trends in Agriculture: Rural Lifestyle Marketing conference how agrimarketers can reach this target and how …
NAMA Trends From Paulsen AgriBranding
Speaking of Paulsen AgriBranding, here’s the first of their Trends in Agriculture video clips with our first speaker. The NAMA Trends in Agriculture, Rural Lifestyle Marketing conference began with Frank Schuurmans of Decision Strategy International asking if your current strategy is “future proof.” He focused on future scenarios and asked attendees to test how their current strategy would fare.