Now that the NAMA Connection Point is over maybe I can find some time to get caught up on my posts. The attendance here is tremendous and the activity level has been at an all time high. We honored an outstanding leader in agribusiness, David Seehusen, Land ‘O Lakes, with NAMA’s highest honor, the Agribusiness Leader of the Year Award. …
We Hate Sheep
Sullivan Higdon & Sink hates sheep. Why? Because they are followers – not leaders. Well, you may love them or hate them but during NAMA you can abuse them as part of the interactive We Hate Sheep game. The game was created by t2, an interactive company based right here in Kansas City, the host town for this year’s NAMA. …
Best of NAMA Awards
NAMA toasted the Best of the Best last night at the annual Best of NAMA Awards Ceremony. You can find a complete list of all the winners in AgriMarketing Magazine. The Best of Show – Advertising went to: Client: Midwest Dairy Association, St. Paul, MN – Gregg Fogleman Agency: Sullivan Higdon & Sink, Kansas City, MO – Parc Masterson accepting …
Student Marketing Competition Finalists Announced
As the 2010 National Agricultural Marketing Association’s (NAMA) trade show kicked off yesterday, there was a sea of students anxiously waiting to get through the doors. Why? Because they were waiting for the announcement of which teams would make it through the finals for the Student Marketing Competition. On Tuesday, 31 teams from around the country arrived for their chance …
Buy Your Raffle Tickets Already
The students here at NAMA are not just busy trying to win the NAMA Student Marketing Competition. They are also busy selling raffle tickets. For $10, you can get one chance to win a Vizio Flat Screen TV, retailed at more than $2,000. The proceeds from the raffle will benefit the AgriBusiness Educational Foundation (ABEF) which support the NAMA Students …
Student Marketing Competition Underway
Last night while the judges were relaxing in preparation for today’s Student Marketing Competition, the students were doing a little prepping themselves. All around the Hyatt, you could see members of the 31 competing teams practicing their presentations, Q&A’s and making final tweaks. Here is a photo of several of the Iowa State students who were making some final changes …
A Moment with the Student Marketing Competition Judges
Last night, I attended the NAMA reception for the dozens of professionals who will be judging the Student Marketing Competition that is sponsored by Monsanto. The volunteer judges, along with the student competition committee, are integral to the success of the program. But the program doesn’t just give students experience in developing products and marketing campaigns it is also an …
Get Over Your Fear of Social Media
Are you afraid of social media? Is the leadership in your company afraid of it? Then you need to visit with David Meerman Scott. He’s a recovering VP of Marketing and author of the book World Wide Rave. He is conducting the NAMA Pre-Conference Workshop, “Conquering the Fear of Social Media.” David will also be the keynote speaker at tomorrow’s …
From America’s Heartland
The NAMA convention is all about networking, as in meeting with friends. Oh, and there are some awards, workshops and a trade show. Gotta have all that too. But seeing friends is definitely a big part of this annual gathering. Today the students are all sweating out preliminaries and semi finals in their marketing competition. They look good in their …
ZimmComm Tweets You Right
Can you believe that it was six years ago that the agricultural communications world changed forever when a little new media company was formed by Chuck and Cindy Zimmerman? Things have never been the same since. Even we didn’t know that today you’d be following news and information produced by the company via Twitter on your mobile smart phones. Well, …