The National Agri-Marketing Association, Trends In Agriculture conference has a big crowd in Minneapolis. Welcoming us was committee chair, Lacy Carroll, Colle+McVoy. She introduced our kick-off speaker Mark Pearson, Market To Market. I’ll have an interview posted with Mark soon. I’m on my Verizon Mifi and it’s not real fast right now, especially since I’m uploading photos to get the …
Getting Ready For NAMA Trends In Agriculture
If you’re not going to make it to this year’s NAMA Trends In Agriculture conference then don’t despair. Thanks to the folks at Quarry Integrated Communications I’ll be there with coverage right here on AgWired. In case you’re still wondering why the conference is in Minneapolis instead of Kansas City you can get the full story from a recent ZimmCast …
NAMA and ARC and Public Relations Content
The Agricultural Relations Council and the National Agri-Marketing Association just announced that they have entered into an informal partnership focused on developing enhanced public relations content for upcoming industry events. We’ll see the results of this at the Agri-Marketing Conference next April with the joint creation of PR-track content. As part of the agreement, an ARC board member – Mike …
The Trends In Agriculture
This year’s National Agri-Marketing Association Trends In Agriculture conference is approaching fast. Have you considered attending? If so, now’s the time to get registered. Innovations in communication, production and packaging are revolutionizing the agriculture industry. Combined with the dramatic increase in need for safe, plentiful food, today’s agriculture professionals must navigate the challenges of a “Globally Local” World. NAMA’s 2010 …
Why NAMA Trends In Ag Is In Minneapolis
The National Agri-Marketing Association will be holding it’s fall Trends In Agriculture conference in Minneapolis, MN this year. Perhaps you’re wondering why it’s not in Kansas City adjacent to the NAFB convention. I was. So I spoke with Jenny Pickett, NAMA CEO, and found out the answer. Jenny, pictured right at last week’s Boot Camp, says the reason NAMA had …
Digital Media Impact On Farmers and Ranchers
The Impact of Digital Media on Farmers and Ranchers was the title of a NAMA Boot Camp presentation by Jack Semler, Readex Research. I’ve been hoping to see Jack’s research which was done for the American Business Media’s Agri Council but have missed presentations at events like the Ag Media Summit. The farmers surveyed for this project were taken from …
Communications Plans Don’t Have To Be Scary
Communications plan? What communications plan? Sound familiar? You need a plan and helping NAMA Boot Campers with a method to create one was Beth Burgy, Broadhead+Co. Her presentation is titled, “Little Red Riding Hood and the Big Scary Communications Plan.” To learn how little red riding hood figures in you’ll need to listen to my interview with her. Beth says …
How To Communicate With Farmers
Those pesky producers. How do you communicate with them? Isn’t there just one way that reaches all farmers? Not. So to help beginning agrimarketers the morning session at NAMA Boot Camp features a producer panel led by Janelle Buxton, Successful Farming/Agriculture.com (seated on left). Next to her are Colleen Gerke, Lonny Duckworth and Ken McCauley. I spoke with Ken before …
NAMA Boot Camp Underway
The 2010 National Agri-Marketing Association Boot Camp is in full swing in KC, MO. This is the 7th annual event. Time flies when you’re having fun. Seems like just yesterday the first Boot Camp was held. The Chair for this year’s event is Melanie Acklin, Director of Marketing, SFP. I spoke with Melanie after the farm tour today that was …
NAMA Boot Camp
It’s time for NAMA Boot Camp and yours truly will be checking in starting later this afternoon. I see that the official Twitter hashtag for the event is #10boot. There’s a tour going on today with MoKan NAMA and then a welcoming reception this afternoon. I will be seeing you from there!