This year’s National Agri-Marketing Association Trends In Agriculture conference is approaching fast. Have you considered attending? If so, now’s the time to get registered. Innovations in communication, production and packaging are revolutionizing the agriculture industry. Combined with the dramatic increase in need for safe, plentiful food, today’s agriculture professionals must navigate the challenges of a “Globally Local” World. NAMA’s 2010 …
Why NAMA Trends In Ag Is In Minneapolis
The National Agri-Marketing Association will be holding it’s fall Trends In Agriculture conference in Minneapolis, MN this year. Perhaps you’re wondering why it’s not in Kansas City adjacent to the NAFB convention. I was. So I spoke with Jenny Pickett, NAMA CEO, and found out the answer. Jenny, pictured right at last week’s Boot Camp, says the reason NAMA had …
Digital Media Impact On Farmers and Ranchers
The Impact of Digital Media on Farmers and Ranchers was the title of a NAMA Boot Camp presentation by Jack Semler, Readex Research. I’ve been hoping to see Jack’s research which was done for the American Business Media’s Agri Council but have missed presentations at events like the Ag Media Summit. The farmers surveyed for this project were taken from …
Communications Plans Don’t Have To Be Scary
Communications plan? What communications plan? Sound familiar? You need a plan and helping NAMA Boot Campers with a method to create one was Beth Burgy, Broadhead+Co. Her presentation is titled, “Little Red Riding Hood and the Big Scary Communications Plan.” To learn how little red riding hood figures in you’ll need to listen to my interview with her. Beth says …
How To Communicate With Farmers
Those pesky producers. How do you communicate with them? Isn’t there just one way that reaches all farmers? Not. So to help beginning agrimarketers the morning session at NAMA Boot Camp features a producer panel led by Janelle Buxton, Successful Farming/Agriculture.com (seated on left). Next to her are Colleen Gerke, Lonny Duckworth and Ken McCauley. I spoke with Ken before …
NAMA Boot Camp Underway
The 2010 National Agri-Marketing Association Boot Camp is in full swing in KC, MO. This is the 7th annual event. Time flies when you’re having fun. Seems like just yesterday the first Boot Camp was held. The Chair for this year’s event is Melanie Acklin, Director of Marketing, SFP. I spoke with Melanie after the farm tour today that was …
NAMA Boot Camp
It’s time for NAMA Boot Camp and yours truly will be checking in starting later this afternoon. I see that the official Twitter hashtag for the event is #10boot. There’s a tour going on today with MoKan NAMA and then a welcoming reception this afternoon. I will be seeing you from there!
NAMA Sustaining Sponsor
ZimmComm New Media, publisher of AgWired, is proud to become a Sustaining Sponsor of the National Agri-Marketing Association. We’ve always been an advocate and encourage anyone involved in agricultural marketing and communications to join and get involved. As a sustaining sponsor you can count on even more information about NAMA activities and news about the industry we all know and …
2010 NAMA Boot Camp Registration
Registration is now open for this year’s NAMA Boot Camp. Join us for the 7th annual NAMA Boot Camp, August 17-19, 2010 in Kansas City. Sign up for this program today to learn more about the agri-marketing industry. This year the Boot Camp will take it to a new level expanding on marketing and agriculture basics. Sessions at this year’s …
NAMA Professional Development Awards Nomination Deadline
For those of you just waiting for a chance to nominate me for a NAMA Professional Development Award of Excellence, now is you time. LOL. Seriously though, the deadline for nominations is approaching – July 20. I’m sure you can think of a client, customer or a co-worker who deserves the recognition of his or her peers for their outstanding …