The National Agri-Marketing Association Executive Committee is hard at in Jacksonville, FL this week. This regularly scheduled meeting is at the Hyatt Riverfront which will be the site of the 2014 Agri-Marketing Conference. It’s a beautiful location and we hope to see a big crowd. The committee will be meeting again tomorrow before finishing up and heading home. I’m really …
Government Role In Ethanol Future
At the recent NAMA Trends in Agriculture conference one of our panel discussions focused on “Trends In Energy/Alternative Fuels.” On the panel were Nathan Schock, POET & Matt Roberts, PhD. What are the main influences escalating the demand for ethanol and other plant-based energy? This session examines the trends in the alternative fuel market and the initiatives needed to drive …
Farm Family Purchase Decision Influences
During the NAMA Trends in Agriculture conference I visited with Sara Steever and Heather Covrig, Paulsen Marketing, about their new thought paper titled, “How Multi-Generational Farming Operations Make Major Purchase Decisions.” Heather says that purchasing decisions are becoming more and more important for farmers trying to meet the food needs of a growing population. So Paulsen conducted this study to …
Jeff Simmons Talks Productivity To Feed Growing Population
At the recent NAMA Trends in Agriculture conference our keynote closing speaker in a shared Session with NAFB was Jeff Simmons, Elanco. He spoke about “Productivity to Feed a Growing Population.” Thanks to Paulsen Marketing for supplying this video clip with Jeff. A growing wave of food insecurity threatens more than 1 billion people around the world. Solutions exist today …
Meet New NAMA President
If you don’t know our new National Agri-Marketing Association President then give this week’s program a listen. I visited with Beth Burgy, Broadhead, who took over the helm at NAMA during the Trends in Agriculture conference. Beth says the big project for NAMA is going to be implementing the new strategic plan. That plan includes three strategy areas that are: …
Trends in Energy/Alternative Fuels
During the National Agri-Marketing Association’s Trends in Agriculture Conference we had a session that focused on “Trends In Energy/Alternative Fuels” which featured Nathan Schock, POET & Matt Roberts, PhD. Pictured is Matt who is an Associate Professor of Ag Economics at Ohio State University. Matt does a lot of work in biofuels. One of his take aways from the session …
NAMA President Gavel Passes To Beth Burgy
The new President of the National Agri-Marketing Association is Beth Burgy, Broadhead+Co, pictured on the right with now past President Vicki Henrickson, BCS Communications. Vicki is holding her award for serving as the NAMA commander in chief for the last year. Thank you Vicki for your service and congratulations to Beth for her election. I look forward to working with …
NAMA Professional Development Awards of Excellence
Today NAMA presented their Professional Development Awards of Excellence during the Trends in Agriculture conference. Here are three of the winners (l-r) Stephanie Gable, Novus International – Product/Species Management; yours truly – Public Relations and Margaret Fogarty, Farm Credit – Marketing Communications. Not pictured because she had to attend another conference is Sue Lee, Farm Journal Media – Sales. However, …
More Productivity Through Better Focus
The kick-off session for NAMA Trends in Agriculture is “Focus Pocus: 24 Tricks for Regaining Command of Your Day.” Our presenter is Paul Burton, QuietSpacing. I visited with Paul about his topic because, like a lot of busy people today, I am always looking at ways to become more productive. Paul says one of the ideas he wants people to …
NAMA Strategic Plan
The National Agri-Marketing Association is rolling out a new Strategic Plan. It was previewed at the NAMA Leader Workshop by the NAMA Executive Committee. Here’s Marvin Kokes, NCBA, presenting one of the three key strategies from the plan. Marvin says those three strategies are; Increase our strategic partnerships on both the local and national levels; Communicate with members and partners …