Bring your eyes and ears to the ZimmComm New Media booth at the 2017 Agri-Marketing Conference Connection Point trade show to see and hear about agriculture’s virtual newsroom and podcasting as we Go Big with Facebook Live. Joining us is the U.S. Farmers and Ranchers Alliance (USFRA) to provide demos of their new 360-degree pig videos, which utilizes a virtual …
New NAMA App
For the National Agri-Marketing Association, there’s a new app in town. NAMA is very excited to announce our new and improved mobile app, just in time for the 2017 Agri-Marketing Conference! Make sure you download the new app – or update to the new version – so you can stay up to date while you are in Dallas next week! …
2017 Agri-Marketing Conference Preview
Go Big. That’s the theme of the 2017 Agri-Marketing Conference that will take place in Texas this month (26-28). Each year I like to get a preview from the conference chair and this year that is John Deere’s Jennifer Anderson. We spoke about the program which includes keynote speakers like Herm Edwards, breakout sessions that will be formatted in a …
NAMA Names Nickerson 2017 Marketer of the Year
The National Agri-Marketing Association (NAMA) has named Bader Rutter CEO Greg Nickerson has been selected as the 2017 NAMA Marketer of the Year. Through his leadership, Greg Nickerson has helped Bader Rutter become the country’s largest agricultural marketing agency. Since 2009, when Nickerson was put in charge, the agency has nearly doubled in size. Perhaps even more significant is Nickerson’s …
NAMA Honors Mike Stern as Agribusiness Leader
Mike Stern, Chief Executive Officer of The Climate Corporation, a subsidiary of Monsanto Company, has been selected as the National Agri-Marketing Association (NAMA) 2017 Agribusiness Leader of the Year. The award, considered NAMA’s highest honor, will be presented at the 2017 Agri-Marketing Conference in April. Mike Stern exemplifies the spirit of the award through his understanding of the challenges farmers …
Best of NAMA Winners From Region V
The regional awards in the Best of NAMA competition are being announced this month. The National Agri-Marketing Association chapters: Carolinas/Virginia, Midsouth, Florida and Southeastern had events. Out of the 214 entries submitted in this region, attendees at each event learned who would be eligible to compete in the National Best of NAMA Competition. Download a list of the winners and …
NAMA Turns Sixty
No, I was not at the founding meeting. But I’ve been involved with NAMA for a lot of years. Congratulations to the National Agri-Marketing Association for reaching the big 6-0! The National Agri-Marketing Association (NAMA) proudly marks 60 years of advancing the professional development of agri-marketers across the country this year. Since 1957, when a small group of ag marketers …
New Award Celebrates Next Gen of NAMA
Do you know someone with a bright future in the agricultural marketing industry? If so, it’s time to shine the spot light on them. To thrive in the future, the National Agri-Marketing Association (NAMA) community needs to develop and support the next generation of members. Nominate a young professional in your company for the Next Gen NAMA Award who has …
Re-energizing The @OfficialNAMA Brand
The National Agri-Marketing Association (NAMA) brand is getting re-energized thanks to a fresh look at the organization’s mission, especially why it exists and membership value. Sounds very logical for an organization of members involved in agricultural marketing! Here’s are NAMA’s key pillars: Focus on agriculture Agri-marketing education that increases skills Connections that advance careers Student involvement that secures the future …
Get Consumer Marketing Inspiration for Ag Marketing Success
One of the breakout sessions during the NAMA Fall Conference was a presentation by Stacie Marshall, Bayer CropScience. The session title was “Working Together to Help Growers: What Agriculture Can Learn From Consumer Marketing.” Stacie started out by dispelling some myths about farmers that she has heard, even from people involved in agricultural marketing. For example, some people still believe …