At today’s John Deere product launch we went to classes on utility tractors. I think we had about 6 different stations where we could listen to presentations and then get to ride and drive on our own. One item that got a lot of attention today was the new easily detachable underbelly mowers for these utility tractors. After you drop …
Media Driving Green With John Deere
John Deere kicked off their Drive Green product launch today in Sarasota, FL. Here’s the happy crew of media who attended to see the latest in this “Year of the Utility Tractor” lineup. We’re getting ready to go to dinner but you can count on seeing and hearing a lot more from the field. I’ve got lots of good interviews …
John Deere Kicks Off Drive Green Event
We’re getting ready to “Drive Green” here in Sarasota, FL. Dozens of media representatives are gathered here to ride and drive some new John Deere tractors. The company announced their new line of utility tractors in the 5 and 6 Series. I’ll have pictures and video after we go out there later today. This morning at the registration table I …
Driving Green Down South
This week I’ll be driving Green while Cindy will be in St. Louis with the executives attending the Association of Equipment Manufacturers, AgExecutive Forum. I’m sure you’ll be seeing more from her about that. Meanwhile I’ll be in Sarasota learning about the latest that John Deere has to offer in the way of small tractors, compact tractors, utility vehicles and …
Precision Ag At Farm Science Review
Harvesting corn and soybeans isn’t the only field demonstration you’ll see at the Farm Science Review. There’s also a section devoted to precision agriculture. I went out to the field when these got started and spoke with John Deere’s Jamie Bultemeier (pictured on the left). He was conducting a precision tillage demonstration. Jamie’s an agronomist by training so he focuses …
John Deere Announces New Marketing/Sales Center
John Deere was a sponsor of this week’s AgNite event in Minneapolis and there was green equipment on display. It’s a busy week for the company. Not only were they involved in a big event that was held in conjunction with the RNC but today they announced plans to build a new marketing and sales center in Olathe, KS. We …
Mike Gustafson Retirement
I couldn’t be there for my good friend, Mike Gustafson’s retirement party but that doesn’t mean there aren’t pictures! Mike is retiring from John Deere and I’m betting it was a great party. I’m not sure what the whole ribbon on the name badge thing is all about. Could someone enlighten us? Just post a comment. If you would like …
Consistent Worldwide Numbering System
There’s a lot of news coming out of John Deere this week. In fact, it’s 23 news releases worth! You can find links to all of them in their media center or on AgWired in my previous post. I thought the new numbering system was very interesting and called Barry Nelson, John Deere Public Relations Manager, just now. He’s dutifully …
New Numbers From John Deere
There’s lots of news out today from John Deere (5 news releases). The first one is interesting since it’s such a visual thing. What’s in a name? Quite a bit actually – especially when it comes to tractors. John Deere announces it’s currently transitioning to a new name and number system for its full line of tractors with the introduction …
One Big Farm Media Convention
During the AMS InfoExpo session, one of the people I spoke with was John Deere’s Barry Nelson. Cindy was right near by to take a picture. Barry says that we’re starting to transition to 360 degree media. He says that editors used to write for just magazines but some are now producing video which means they’re now farm broadcasters. He …