The National Corn Growers Association (NCGA) has taken issue with comments made last week by Peter Brabeck-Letmathe, the billionaire chairman of Nestle, during a “CEO Speaker Series” moderated by Time editor Michael J. Elliott at the Council on Foreign Relations. It’s an interesting conversation in which Brabeck-Letmathe comes off as insufferably arrogant, discussing how he and a bunch of other …
Learning About Certified Humane
During the International Poultry Expo I met Adele Douglass, CEO, Humane Farm Animal Care. This is the organization that has created the Certified Humane program. To display their logo a farm has to: “Meet the Humane Farm Animal Care program standards, which includes nutritious diet without antibiotics or hormones, animals raised with shelter, resting areas, sufficient space and the ability …
iGrill Bluetooth Meat Thermometer
Do you dread the long walk to the cooker or oven just to check on your meat temperature? No longer. Not with iGrill and your iPhone (or iPod Touch or iPad). iGrill is revolutionizing the way we cook & grill today! The iGrill combines standard function, technical innovation and impeccable style to produce the most complete cooking thermometer on the …
Telling Your Story To Consumers
One of the people representing Novus International here at the International Poulty/Feed Expo is Scott Fleetwood, pictured (right) next to Charlie Arnot, Center For Food Integrity. Scott says that Novus has supported CFI’s efforts since the beginning. I asked him about that support. He says that it’s very important to have a third party organization to do research and speak …
From The Lab To The Dinner Table
Giving a keynote address to a Novus International luncheon for poultry industry scientists was Charlie Arnot, Center for Food Integrity. His remarks were titled “From The Lab To The Dinner Table.” He presented consumer trust research they conducted in 2010 that found out some very interesting things including the fact that it was the first time consumers have said their …
IFAJ Presidium Meeting At International Green Week Berlin
My IFAJ friends are meeting in Berlin at the International Green Week. Thanks to IFAJ President Mike Wilson, Farm Futures, for sending along some information and photos. You can read about his experiences on his blog. The German ag minister Ilse Aigner was a bit preoccupied this week as she tried to make the rounds and meet journalists, such as …
Messages that Matter: Consumer’s Attitudes Toward Food System
The Center for Food Integrity (CFI) has just released insight into what influences the segment of society most capable of changing consumer attitude toward today’s food system. The report, “Messages that Matter” is based on CFI’s Consumer Trust in the Food System research that has taken place over the past four years. The most recent study specifically focused on “early …
Consumer Food Habits Study Presented at AG CONNECT Expo
What do consumers think about food? Betsy Freese, Living The Country Life, told AG CONNECT Expo attendees about the results of recent survey results from the Better Homes & Gardens magazine editors. They mainly focused on women readers and their food habits in the last two year. Betsy says that between 2008 to 2010 they found that the economy had …
Cooking With Your iPad
Got iPad? Want to use it in the kitchen more? Get the Cookineo App. A recent study (OTO Research Fullsix November 2010) covering user interest for iPad content, has reported a paradox : although the kitchen is the room where we spend most of our time every day, it is not a spontaneous answer to the question “where do you …
Missouri Beef Council Thanks Farmers
This week’s Checkoff Chat, the Missouri Beef Industry Council podcast, is all about #thankafarmer. Cindy talked with Whitney Wallace about the importance of thanking farmers for food, fuel and fiber. You can hear about ways that the MBIC has helped consumers better understand where their food is coming from and who produces it for them: