In this week’s ZimmCast you’ll hear the viewpoints of two industry leading experts on the rural lifestyle market. It seems like this is all anyone wants to talk about in the agrimarketing world these days. Keep your eye on AgWired if you’d like to learn more about it. The Marketing Director for John Deere Commercial and Consumer Equipment is Dennis …
Year of the Utility Tractor
We’ve heard from John Deere that this is the “Year of the Utility Tractor.” That means they’re showing their commitment to the rural lifestyle market. In this week’s ZimmCast I’ll have some very interesting interviews about how John Deere is targeting this market. Before I left the Drive Green media event I spoke with Barry Nelson, Public Relations Manager. He …
Drive Green Utility Tractor Road Show
Shortly after the first of the year this mammoth John Deere truck will hit the road visiting select dealers from Texas to Georgia with the Drive Green Utility Tractor Road Show. I’ll be joining the tour and The dealers we’ll be visiting will be offering the new utility tractors to their customers and customers will have a chance to ride …
John Deere Lawn and Garden
In the area of commercial and consumer equipment is a whole line of new John Deere equipment to tackle your lawn and garden. At our Drive Green media event Gregg Weekes gave us the lowdown on the new yard tractors. For example he says the X360 line now has power steering and power lift. In the X700 Series you can …
John Deere Gators Create Thunder
Utility tractors weren’t the only vehicles we got to ride and drive at the John Deere Drive Green product launch. We also saw the new Gators. This one you see is a customized unit that’s got a monster sound system built in. It came out blasting a little “Thunderstruck” from ACDC (the ringer on my phone!). It’s a good example …
Ag Equipment Execs on AG CONNECT
A panel of six representatives from major farm equipment manufacturers took seats on a panel at the Association of Equipment Manufacturers AgExecutive Forum in St. Louis Thursday to discuss “The Next Generation of Ag Show” – AG CONNECT expo, scheduled for January 12-15, 2010 in Orlando. The executives, from left to right, were Doug DeVries, Deere and Company; Doug Griffin, …
New 6D Series Utility Tractors From John Deere
The other major line of utility tractor just launched by John Deere is the 6D Series. I spoke with Brett about this new tractor while we were out in the field at the media event in Sarasota, FL. – In today’s competitive work, farm, and ranch environment, many customers are looking for an economical utility tractor with more horsepower and …
New 5 Series of Utility Tractors From John Deere
One of the new utility tractors that John Deere has just launched is the 5D, 5E, 5E Limited and 5M Series. To learn more about it I spoke with Blake Barnes at one of our field stops during this week’s media event. Utility tractors ranging from 45 – 105 engine horsepower have many uses for property owners, commercial operators, governmental …
New Utility Tractors From John Deere
The first stop on our John Deere, Drive Green, media event was an introduction to the new utility tractors. Dan Pashke (in video, not this picture) gave us the rundown with the who/what/where/when and why. In this video clip you’ll also see some demonstrations of the machines. All the new utility tractors use the new John Deere name/numbering system. What’s …
Preview of AG CONNECT
A preview of the new generation of ag show – AG CONNECT 2010 – was offered to ag executives meeting Thursday in St. Louis. Sara Truesdale Mooney has the job of show manager for this ambitious new ag show being organized by the Association of Equipment Manufacturers and she says they have taken a very deliberate approach in developing AG …