Nokia is bringing a whole new dimension to the idea of mobile information delivery. They just announced a plan to bring agricultural information and education services to non-urban consumers in emerging markets with a service called Nokia Life Tools. Can the United States be far behind? Or are there companies already delivering ag information to mobile phones here in America? …
MyMachinery.com Launches
You can now find my machinery online. I mean, you can now find your machinery at MyMachinery.com. Farm Journal Media announced today its launch of MyMachinery.com, a new agricultural equipment–focused Web site. With this Web site launch, Farm Journal Media is also forming a new partnership with Fastline Publications, Inc. MyMachinery.com will be a comprehensive site that unites the entire machinery …
Credit Crunch Affecting Ag
It looks like this whole credit crunch issue is affecting agriculture according to some testimony on Capitol Hill today by the Association of Equipment Manufacturers. You can watch a video of it here. The Chair of AEM’s Small Enterprise Committee, Richard A. Brown, testified on Tuesday, October 28, 2008 before the House Committee on Small Business at 10 a.m. EST. …
Picking Cotton at Sunbelt Ag Expo
I only got to go out in the field for the cotton picking demonstration at Sunbelt Ag Expo but it was great. The weather was beautiful and the cotton looked awesome. I’ve got a number of pictures in the photo album. One of the main machines involved was the new John Deere 7760 Self Propelled Cotton Picker. This bad boy …
Advice On Reaching The Ruralpolitans
In this week’s ZimmCast you’ll hear the viewpoints of two industry leading experts on the rural lifestyle market. It seems like this is all anyone wants to talk about in the agrimarketing world these days. Keep your eye on AgWired if you’d like to learn more about it. The Marketing Director for John Deere Commercial and Consumer Equipment is Dennis …
Year of the Utility Tractor
We’ve heard from John Deere that this is the “Year of the Utility Tractor.” That means they’re showing their commitment to the rural lifestyle market. In this week’s ZimmCast I’ll have some very interesting interviews about how John Deere is targeting this market. Before I left the Drive Green media event I spoke with Barry Nelson, Public Relations Manager. He …
Drive Green Utility Tractor Road Show
Shortly after the first of the year this mammoth John Deere truck will hit the road visiting select dealers from Texas to Georgia with the Drive Green Utility Tractor Road Show. I’ll be joining the tour and The dealers we’ll be visiting will be offering the new utility tractors to their customers and customers will have a chance to ride …
John Deere Lawn and Garden
In the area of commercial and consumer equipment is a whole line of new John Deere equipment to tackle your lawn and garden. At our Drive Green media event Gregg Weekes gave us the lowdown on the new yard tractors. For example he says the X360 line now has power steering and power lift. In the X700 Series you can …
John Deere Gators Create Thunder
Utility tractors weren’t the only vehicles we got to ride and drive at the John Deere Drive Green product launch. We also saw the new Gators. This one you see is a customized unit that’s got a monster sound system built in. It came out blasting a little “Thunderstruck” from ACDC (the ringer on my phone!). It’s a good example …
Ag Equipment Execs on AG CONNECT
A panel of six representatives from major farm equipment manufacturers took seats on a panel at the Association of Equipment Manufacturers AgExecutive Forum in St. Louis Thursday to discuss “The Next Generation of Ag Show” – AG CONNECT expo, scheduled for January 12-15, 2010 in Orlando. The executives, from left to right, were Doug DeVries, Deere and Company; Doug Griffin, …