FMC Corporation has launched several new products for the upcoming growing season including Capture® LFR™ a liquid insecticide that mixes with a starter fertilizer. “This year is shaping up to be rather challenging with fertilizer prices and we have a product, Capture LFR, that mixes very well with a starter fertilizer, said Brent Neuberger, Technical Specialist with FMC. “This product …
Pioneer Set to Launch Optimum Acre Max
Pending EPA approval, Pioneer is getting ready to launch their new Optimum Acre Max which is part of the Herculex family of traits. Specifically, the Herculex RW trait helps protect corn from corn rootworm damage. “Our hope is to be able to reduce corn rootworm refuge, and also to integrate rootworm refuge in a bag,” said Bill Belzer, Senior Manager Marketing, …
Commodity Classic Media Room Survey
Okay Commodity Classic media people. Now’s your chance to provide some feedback on this year’s media room. The Commodity Classic Media Room Survey is online. I’d like to see them ask some different questions but there’s plenty of room to provide comments so I hope you’ll take the time to respond. It will be very helpful to the staff in …
Pioneer Launches New Optimum Brand Innovations Products
Pioneer recently launched several new products within their Optimum Brand Innovations line. I was able to speak with Tracy Lindo, the Senior Marketing Manager – Optimum GAT about these new products. “Optimum Brand Innovations is the umbrella brand for our high quality input traits that Pioneer is hoping to bring to the market in the next few years,” explained Linbo. …
Accelerate Your Beans In 2009
Besides the new Genuity brand, Monsanto was also promoting other brands at Commodity Classic. One such brand is Acceleron, a seed treatment system. I’m sure there are still people who aren’t quite sure just what Acceleron is. To help explain it, I spoke with Tom Schaefer. He says they launched the product line last fall. They had in-field plots out …
Big Planter Topic at Classic
This monster planter was too big for the John Deere booth at Commodity Classic this year, but it was still the talk of the town. The DB120, as the name implies, is a 120 foot planter – the biggest ever. It was introduced at the National Farm Machinery Show last month (see previous post), but it was still too big …
Genuine Genuity From Monsanto
At last week’s Commodity Classic I learned a new word – Genuity. My teacher was Dion McBay, Monsanto trait marketing lead. Genuity is a new brand that provides Monsanto with a new platform to deliver new technologies to the marketplace. The name came from the work of a brand development team that talked to farmers across the country. The name …
New Holland News From Commodity Classic
During Commodity Classic I got to interview Gene Hemphill, New Holland, one of our sponsors. Gene (center) had to have his picture taken with Cindy and me since he so rarely sees us in the same place at the same time. Gene was very happy with the show this year. At this year’s show New Holland had a training trailer …
Future Ag Journalists
In this week’s program you get to meet Brooke Hoelscher and Megan Ott. They’re the Monsanto Future Ag Journalist Fellowship students who were set up to cover the Commodity Classic on blogs created by Monsanto – Brooke’s Commodity Insider and Megan’s Classic Chronicle. We had a nice chat in the media room at Commodity Classic. Brooke is a junior ag …
A Classic Event
Everyone at Commodity Classic this year seemed to be impressed that attendance was as good or better than ever, despite the economy. “As I understand it, we are either right at the record or over it, so that is phenomenal,” said National Corn Growers Association CEO Rick Tolman. Unofficial numbers I heard were about 4500 total registration with 1500 of …