Debbie Lyons-Blythe, White City, Kansas, is Monsanto’s America’s Farmers Mom of the Year 2012. Lyons-Blythe was nominated by her children (Meghan, Allie, Trenton, Tyler and Eric), and also by her aunt, Mary Ferguson, who she describes as “more of a friend than an aunt.” Both nominations summarized in 300 words what makes Lyons-Blythe so special to her family, farm, community …
New Beef. It’s What’s For Dinner. Commercials Debut
Two new checkoff-funded “Beef. It’s What’s For Dinner.” online advertising video commercials will be making their world debut this week. The first spot called “Island” is full of sizzle and beauty shot that brings our hero – beef – to life. The intended message – that Lean Beef has the power to elevate the everyday – comes through in a …
New York Hosts Veal/Dairy Tour
The New York Beef Industry Council (NYBIC) once again invited more than 50 industry influencers to an educational veal/dairy tour of New York State. The dynamics of this year’s tour was different than the tour of 2010 as this year’s attendees were a mix of chef educators and their students. Six different culinary schools, along with food service, retail, dietitians …
USDA Confirms BSE Case
The U.S. Department of Agriculture today confirmed the nation’s fourth case of bovine spongiform encephalopathy (BSE) in a dairy cow from central California. “The carcass of the animal is being held under State authority at a rendering facility in California and will be destroyed. It was never presented for slaughter for human consumption, so at no time presented a risk …
10th Anniversary of Beef Industry Safety Summit
Consumers expect the beef they buy to be safe, every time. That’s why the beef checkoff supports the annual Safety Summit — to bring every segment of the beef industry together in one room to focus on ways to improve beef safety. 2012 marked the 10th anniversary of the Safety Summit and participants recognized that milestone by re-affirming the commitment …
ABC News Should be Held Liable
Our latest ZimmPoll asked the question, “Should ABC News be Liable for Job Losses due to Lean Beef Trimmings Story?” Sixty percent of you said Yes and forty percent said No. As Cindy has said about this issue, “Yellow journalism makes pink slime.” Couldn’t agree more. Have you read various online stories about this? Maybe worse than the terrible and …
Agriculture Gets Slimed
By now everyone has got to be sick of hearing about the so-called “pink slime” in beef – which is actually just beef – but this terrible example of misleading media reporting can probably be called the most damaging attack on the production of food in this country to date. It has already resulted in the closing of plants and …
Ag Secretary Vilsack & IA Gov. Branstad Press Conf.
Today at 3pm, CDT, Agriculture Secretary Tom Vilsack and Iowa Governor Terry Branstad will hold a joint press conference to clarify facts surrounding Beef Products Inc.’s lean finely textured beef. We sure need some facts to get out into the consuming public on this. You can watch it live in the player window below. The press conference will be held …
Beef’s Shrinking Environmental Footprint
Contrary to popular belief, eating beef is not bad for the environment and Dr. Jude Capper with the Department of Animal Sciences at Washington State University has the research to prove it. Jude talked about her findings to the media and during National Cattlemen’s Beef Association committee meetings at the recent Cattle Industry Convention in Nashville. “There’s a popular perception …
Keeping Beef Safer than Ever
American consumers have never had a safer supply of beef, but there’s always room for improvement, according to Dr. Guy Loneragan, professor of food safety and public health at Texas Tech University, At the recent Cattle Industry Convention in Nashville, Guy presented some of his recent research to committees of the National Cattlemen’s Beef Association (NCBA). “Our research focuses on …