How about this? Capital Press is podcasting. You know what I think? That’s COOL!
Healthy Sandwich Contest & Podcast
Sandwiches are about my favorite way to eat. For one thing you can be creative and there’s no end to what you can put between two slices of bread. The Grain Foods Foundation partnered with celebrity chef Dave Lieberman to search for the country’s healthiest and best-tasting sandwich with the America’s Healthy Sandwich Showdown. One of the cool things about it was that Lieberman did podcasts while the contest was running. You can hear his last one here.
The Future is Bright For Agribusiness
The NAMA Agribusiness Forum is over and it’s NAFB Convention time. I’m getting ready to head over to today’s Trade Talk session after this post. You can see and hear more from the Forum though over on the NAMA blog.
The last presentation at the Agribusiness Forum yesterday was given by Sano Shimoda, BioScience Securities.
Anita is Excellent
My former compadre from the Brownfield Network was presented a very deserving award today at the NAMA Agribusiness Forum.
Anita Vanderwert was recognized for her sales efforts with the NAMA Professional Development, Award of Excellence – Sales.
After many years of doing interviews for Anita’s client’s I got to finally interview her.
Traditional and New Media in Indiana
I’m not back to regular office hours yet. Give me another day or so. But I do have internet access so you do get a ZimmCast this week.
In this week’s program you’ll hear from Gary Truitt, Hoosier Ag Today. Gary just got started with his new venture recently and he’s got a website, radio network and has started podcasting.
I interviewed Gary at his office in Indianapolis on a recent trip and learned more about what he’s doing and what he thinks the future holds.
Harvest Updates From Pioneer
Cyndi Young has been busy interviewing growers about their harvest progress.
“Listen to audio harvest reports and harvest progress updates from Pioneer agronomists in your local area and across the country.”
You’ll find them on the Pioneer website.
FEMA Past President
I finally caught up with Jim Wessing, Kondex Corporation this afternoon after our session.
Jim is the immediate past president now of the Farm Equipment Manufacturers Association. I spoke with him about what FEMA is and what benefits it offers its members. There’s a lot of work this very small staff does out of St. Louis!
Jim said that in the last year the organization has added 84 new member companies and that 31 of them had representatives here at the convention.
Connect With Your End User
The guy who really got the panel put together here at the FEMA convention today was Connor Flynn, Lessing-Flynn.
Connor was our emcee but started out talking about how flat marketing communications has become. He stressed the need for companies to use all the channels available to connect with their customer base.
Your Website Should Make Sales
Another of my fellow panelists this afternoon was Dale Bentlage, Global Reach.
Dale talked about having a well-planned web strategy for your company. He told our audience how important a company website can be in generating sales.
Who Are Your Customers
On our panel this afternoon here at the FEMA convention was Joe Baitinger, FarmMarketiD.
Joe was here to talk about database marketing. He talked about the importance of developing your customer database and using it. Too often companies tend to collect data and let it sit unused. I like the way he called it a perishable commodity. What good is having thousands of prospective client contacts if you don’t use them. Joe talks about how important it is to know who your customers are in a very segmented industry.