Dr. Merlyn Lucas is Associate Director, Pharmaceutical Clinical Development, VMRD for Pfizer Animal Health. At the recent Pfizer media event he spoke to us about some of his research that focused on single-dose therapy, specifically on Excede and Draxxin. These products are used to treat cattle for bovine respiratory disease. He says that producers are starting to learn that these …
John Deere Product Launch Overview
After the big show at the John Deere product launch all the dealers were invited down to the floor and the next room to see all the new equipment up close and personal. While I was wandering around the floor I met Chris Whitehead, John Deere Manager of Advertising and Marketing Communications. He provided me with an overview of what …
Getting Precise With John Deere Upgrades
Kayla Reynolds works in the John Deere Ag Management Solutions area just like Mike Park. She was our teacher in the “classroom” part of our media/analysts session this week at the John Deere product introduction. Kayla focused on 4 main topics related to precision ag. They are long range RTK, shading optimization, GS2 rate controller expansion and Swath Control Pro …
John Deere Recommends Biodiesel
The Director of Ag Industry Relations for John Deere is Don Borgman. Here he is getting interviewed by Mike LaPorte, KRVN. Don says that although biofuels isn’t a real focus for John Deere at their product launch what’s going on in the development of biofuel products is having a real impact on their business. He highly recommends that producers use …
Sesitivity Surveillance By Pfizer Animal Health
Dr. Jeff Watts is the associate research fellow, head, Laboratory Sciences, Microbiology Support Laboratory at the Veterinary Medicine Research and Development facility for Pfizer Animal Health. That’s a long title and he’s in charge of some pretty serious research. At the recent media event held at the VMRD he spoke about, “antimicrobial susceptibility testing of BRD pathogens.” Wow. You may …
John Deere Products From a Customer Solutions Perspective
The agricultural media met for breakfast this morning prior to some classroom presentations and heard from John Lagemann, John Deere, Vice President, Sales – Ag Marketing, Lenexa. John says they’re very pleased with the product introduction that’s taking place. He says the event allows the company to share product and strategic plans with their partners. He says that “Dedicated Leadership” …
John Deere Rocks The Dealers
The John Deere product launch is a real show that includes a full band. These guys started out on drop down mini round stages before stepping out onto the floor. The video is processing but you can still listen to them. This is the song/narration that got things started and put dealers in the mood for excitement and pride in …
John Deere SVP Doug DeVries
At the conclusion of the stage show tonight we heard from John Deere Senior Vice President, Agricultural Marketing – North America, Australia & Asia, Doug DeVries. Doug came out to thank the dealers who work directly with the customers. I spoke to him as soon as the floor was opened to us to wander around and see the new equipment …
She’s Corn Fed
I had not heard of Shannon Brown before tonight but with a song called “Corn Fed” and featuring a green combine and mentioning John Deere while I’m attending the John Deere product launch it had to be a post. Shannon is an Iowa native and Nashville artist who performed last week at the opening of the VeraSun Charles City, IA …
Kicking Off The John Deere Product Launch
The ag media were welcomed to Cincinnati this evening by John Deere in advance of their big product launch which will be kicked off tomorrow. Yours truly will be on hand as we go out in the field and test drive some new green equipment. I don’t have details yet but according to Barry Nelson, public relations manager for John …