If you want to know what people who live the country life think then just ask them. That’s what we did at the Country Living Outlook Conference. I can assure you that these folks are passionate about where they live. Take Alan Brend who was on the panel of rural lifestyle practitioners. He says that he does not view how …
A Revolutionary Cotton Picker
John Deere says that their new 7760 Cotton Picker will revolutionize harvesting the crop. This machine was on display in action at last week’s Sunbelt Ag Expo. Southeast AgNet’s Randall Weiseman was on hand to obtain interviews for me. He spoke with Jamie Flood, Deere’s Cotton Marketing Manager, who worked with the 7760 development in Iowa. You can listen to …
Train Employees to Service The Rural Lifestyle Market
At the Country Living Outlook Conference one of the speakers on our program was country lifestyler, Kelly Loganbill. Kelly works in town and makes an 80 plus mile round trip each day from her home. She wants companies servicing the rural lifestyle market to know that they separate their work and personal lives and that they need information and supplies …
Agrimarketing Magazine Goes Digital
Reaching people who live the country life has been the subject of several articles in Agrimarketing Magazine. That’s why Lynn Henderson, Publisher, was on hand at the Country Living Outlook Conference. Lynn says that the rural lifestyle market presents a significant opportunity for traditional agribusiness companies. Besides talking about country living we also talked about Agrimarketing Magazine going digital. I …
Behind The Scenes at Drake & Company
If you know Steve Drake then you know he likes to work in the background. In fact, after taking about 500 pictures at the Country Living Association activities last week none of them have Steve in it. That doesn’t mean I didn’t get to talk to Steve though. His company, Drake & Company, is an accredited association management firm. Basically …
Living in the Fastline
One of the corporate partners of the Country Living Association is Fastline Publications. On hand at the Country Living Outlook Conference was Matt Coniglio, National Account Manager. Matt says that he came with two messages. For one thing their current national publication is reaching over 300,000 people who would be considered rural lifestylers. He also said that next year they’ll …
Wrapping Up The Country Living Outlook Conference
Courtney Yuskis, pictured here on the right of some of the corporate partners of the Country Living Association, gave some closing remarks at the Country Living Outlook Conference that included a summary of the organization’s first year to date. They started on January 1 and have over 11,000 members. She says that CLA is meant to be a community for …
Who Are Rural Lifestyle People?
One of our speakers at the Country Living Outlook Conference was Susan Spaulding, Market Directions. She was part of a panel that discussed “What’s Going on in the Country.” Susan says her company has done some significant research on the rural lifestyle market. Some of the things they’ve found about the people who live the country life include: They are …
RFD-TV Reaching Those Rural People
The Executive Vice President of RFD-TV is Mike Hansen. He was our luncheon keynote speaker at the Country Living Outlook Conference. With a company/tv network that has a name like RFD you know they’ve got to be reaching rural lifestyle people right? Mike talked to us about the 8 year old network and says that they were reaching these rural …
Betsy’s Perspectives on the Rural Lifestyle
The first person on the program at the Country Living Outlook Conference is Betsy Freese, Editor-in-Chief of Living The Country Life. Betsy talked about who these rural lifestyle people are and based her comments on research her company has done as well as her personal contact with her audience. Some quick facts she gave came from the magazine’s subscription cards …