It’s almost time for the start of the 2007 Farm Progress Show. To help me kick it off and give it an independent media perspective I had a discussion with Leah Guffey, WFMB (right) and Tricia Braid Terry, RFD Radio Network (left). We talked about the new paved roads, air conditioning in the bathrooms and media tent and all the …
The Worm Farmer
I have never met someone who grows worms for a living but that’s what Dr. Patrick Meeus is doing for Pfizer Animal Health. He’s a parasitologist and specializes in worm research. So at the Pfizer VMRD facility he works on the development of de-wormers. They call his part of the facility the “Worm Farm.” You can hear him tell how …
Wait to Re-Treat Cattle For BRD
Dr. Merlyn Lucas is Associate Director, Pharmaceutical Clinical Development, VMRD for Pfizer Animal Health. At the recent Pfizer media event he spoke to us about some of his research that focused on single-dose therapy, specifically on Excede and Draxxin. These products are used to treat cattle for bovine respiratory disease. He says that producers are starting to learn that these …
John Deere Product Launch Overview
After the big show at the John Deere product launch all the dealers were invited down to the floor and the next room to see all the new equipment up close and personal. While I was wandering around the floor I met Chris Whitehead, John Deere Manager of Advertising and Marketing Communications. He provided me with an overview of what …
Getting Precise With John Deere Upgrades
Kayla Reynolds works in the John Deere Ag Management Solutions area just like Mike Park. She was our teacher in the “classroom” part of our media/analysts session this week at the John Deere product introduction. Kayla focused on 4 main topics related to precision ag. They are long range RTK, shading optimization, GS2 rate controller expansion and Swath Control Pro …
John Deere Recommends Biodiesel
The Director of Ag Industry Relations for John Deere is Don Borgman. Here he is getting interviewed by Mike LaPorte, KRVN. Don says that although biofuels isn’t a real focus for John Deere at their product launch what’s going on in the development of biofuel products is having a real impact on their business. He highly recommends that producers use …
Sesitivity Surveillance By Pfizer Animal Health
Dr. Jeff Watts is the associate research fellow, head, Laboratory Sciences, Microbiology Support Laboratory at the Veterinary Medicine Research and Development facility for Pfizer Animal Health. That’s a long title and he’s in charge of some pretty serious research. At the recent media event held at the VMRD he spoke about, “antimicrobial susceptibility testing of BRD pathogens.” Wow. You may …
John Deere Products From a Customer Solutions Perspective
The agricultural media met for breakfast this morning prior to some classroom presentations and heard from John Lagemann, John Deere, Vice President, Sales – Ag Marketing, Lenexa. John says they’re very pleased with the product introduction that’s taking place. He says the event allows the company to share product and strategic plans with their partners. He says that “Dedicated Leadership” …
John Deere Rocks The Dealers
The John Deere product launch is a real show that includes a full band. These guys started out on drop down mini round stages before stepping out onto the floor. The video is processing but you can still listen to them. This is the song/narration that got things started and put dealers in the mood for excitement and pride in …
John Deere SVP Doug DeVries
At the conclusion of the stage show tonight we heard from John Deere Senior Vice President, Agricultural Marketing – North America, Australia & Asia, Doug DeVries. Doug came out to thank the dealers who work directly with the customers. I spoke to him as soon as the floor was opened to us to wander around and see the new equipment …