Marcus Heldt is Group Vice President, North America, Crop Protection Division, for BASF. He spoke at this week’s Media Summit about how the company is putting innovative knowledge gained in marketing to one crop area to use in targeting other market segments. BASF is also building on the leadership and success of its Plant Health platform with Headline fungicide. “Headline …
BASF Turning Science into Innovation
Dr. Peter Eckes spoke at the BASF Media Summit about how the company is turning science into innovation in the Crop Protection division. Dr. Peter Eckes, Senior Vice President Global Research and Development for Crop Protection at BASF, stressed that new active ingredients are key to future success and points to Kixor herbicide as a good example. “Such breakthroughs are …
BASF Crop Protection Update
One of our speakers at the BASF Media Summit was Michael Heinz, President of BASF’s Crop Protection Division. He focused on the business aspects of how well his division is performing and what the future holds. “Today, growers seek to maximize productivity on limited land and to minimize their risk in light of rising input costs,” said Michael Heinz, President …
Charlie Cook Talks Presidential Politics With BASF
At this evening’s BASF Media Summit dinner our speaker was political analyst Charlie Cook. Here he is getting interviewed before our meal. Charlie thinks we’re going to have a very close Presidential race and that there’s an event yet to happen that will have an important effect on the outcome. He says that Hillary is done and coming in for …
BASF Innovating For The Future
Before I get to BASF innovation I just have to let you know this is post # 5,000 on AgWired. Talk about some new media innovation! Our first speaker this morning at the BASF Media Summit was Dr. Stefan Marcinowski, BASF Executive Board member. His job was to provide us with an overview of the company and a key word …
USDA Undersecretary Bruce Knight Speaks at BASF Media Summit
Wow. What a morning here at the BASF Media Summit. After doing some live video streaming, interviews, pictures and recordings we got to have lunch with USDA Undersecretary for Marketing and Regulatory Programs, Bruce Knight. Bruce talked about the farm bill of course. He used a description from a story in the Washington Post which called the current proposal “an …
Sampling BASF Wines
Our hosts for this evening’s dinner and wine tasting were (l-r) Katja Schweder and Bernhard Wolff, BASF Wine Cellar. Katja was German Wine Queen in 2006-2007. I interviewed them prior to dinner and learned that BASF has a wine cellar with 1 million bottles of wine, including over 4,000 kinds of wine. Picking a selection to go with menu items …
Innovating With BASF
To build strong relationships with journalists BASF is once again conducting a media summit in Washington, DC. This year the theme is “Innovate 08, From Research to Reality.” I got a preview of the program from Ray Gilmer, Group Communications Manager, BASF by phone. He’s already there getting ready for the dozens of media representatives who will be attending along …
Learn About TOCA
Right after my presentation on new media here at the TOCA meeting the next session featured editors and public relations people. They discussed the relationship dynamics between the two groups. My presentation went okay even though I didn’t have internet access. Don’t ask me how but it got done. It’s kind of a challenge though when everything we do and …
Milk Producers With Issues
At the National Association of Farm Broadcasting Washington Watch program there is a session called the Issues Forum in which ag groups make representatives available for interviews. During this session I interviewed Sarah Olson, Communications Coordinator, National Milk Producers Federation. Sarah is relatively new to NMPF and says that as they look to the future, communications will change. For example, …