The key to a winning baseball team is a good coach and if Novus International was a baseball team, executive vice president of marketing and sales Giovanni Gasperoni would be that coach. “Novus was born in 1991, so we celebrate our 18th anniversary this year,” Gio told me in an interview today. “When I came to the states in 1995, …
Cattle Industry Honors Terry Stokes
The cattle industry honored Terry Stokes today for his service to NCBA. It was a very emotional presentation which included his being joined on stage at the opening session by the staff, including from many state affiliates. A highlight for Terry I’m sure was being presented with an American flag that flew in his honor at an Army post in …
This Ain’t Just Chicken Feed
I have been to quite a few trade shows in my time and the International Poultry Expo could very well be the biggest I have ever seen, with nearly 900 booths. In fact, it ranks 58th out of ALL the trade shows in the United States – not just ag shows, all shows. That’s pretty impressive. The man who makes …
Novus DHA Gold is Rookie of the Year
Keeping with the whole baseball theme we have going here, I’m calling Novus International’s DHA Gold “Rookie of the Year” because they have only recently begun to market this product which was developed by Martek Biosciences. DHA is docosahexaenoic acid – which is way too hard for normal, non-scientific types to say, so DHA works for me! It’s an omega-3 …
Producers Support Checkoff and Concerned About Economy
The activity is picking up here at the Cattle Industry Convention. More media are showing up in the news room and I’ve been doing a little Beef Board Blogging. I think that from a Beef Board perspective the financial outlook is really the main conversation in the hallway and meetings I’ve sat in on so far. This morning I interviewed …
MINTREX is Poultry MVP
The 2009 International Poultry Expo is officially underway here in Atlanta at the World Congress Center where about 900 companies representing all aspects of the poultry industry have their products and services on display at the huge trade show. According to IPE, the show is the world’s largest display of technology, equipment, supplies, and services used in the production and …
Top CBB Issues
The Beef Board Operating Committee meeting is over and before he went to dinner I caught up with Chairman Dave Bateman. A large part of the meeting was taken up by discussion about lower budget projections. Dave says that’s one major issue they’re facing. Another one is the improvements process they’ve been going through for the last year. You can …
All Star Theme for Novus
“All Star” is the theme for Novus International at the International Poultry Expo in Atlanta this week. There’s a couple of good reasons for that. First and most important is the Novus all-star lineup of poultry products including Advent, DHA Gold, Mintrex and Alimet. The other reason is that the 2009 Baseball All Star game will be held in St. …
Secretary Vilsack First Teleconference
Our new U.S. Secretary of Agriculture, Tom Vilsack, just held his first teleconference and I’ve got it recorded for you. He makes a short opening statement then takes Q&A from select media who could ask questions (I was not one of them). I was interested in things like biofuels and rural development of broadband internet access. Both are mentioned several …
Novus Preparing for All Star Poultry Expo
You may have noticed the baseball-themed banner ad here on AgWired for Novus International and the International Poultry Expo, coming up next week in Atlanta. We are very pleased to have Novus sponsor our coverage of the IPE this year and Chuck recently got to chat with Novus director of product management Wendell Knehans about their plans for the event. …