Today President Obama made his first visit to an ethanol plant since taking office. His message focused on achieving the American dream and rebuilding the economy with renewable fuels playing a key role. The photo below is me with the podium behind me. I got too busy when he was here to get it done again. Here are some excerpts …
Student’s Love of Learning Matches Love of Horses
One of the big highlights of Novus International’s 2nd annual “Science: A Foundation for Dynamic Careers” days was the time the students were able to spend with the horses at Novus’ research farm … AKA Green Acres. And let’s face it, meeting the Missouri Colleges Fund scholars sure seemed to be a treat for the horses. One person who dived …
President’s Speech from Ethanol Plant in Missouri
We are going to try and bring you live audio of President Obama’s speech at the POET ethanol plant in Macon, Missouri via cell phone and Ustream since there is no good internet access at the site and aircards don’t work well for live broadcasts. Speech is scheduled to begin at 12:55 central time. Post update: Way better audio available …
Tour of Novus Research Farm Educates in More Ways than One
Students taking part in Novus International’s 2nd annual “Science: A Foundation for Dynamic Careers” days have had the chance to tour the animal health company’s research farm, better known as “Green Acres,” in Montgomery County, Missouri … a rare treat for visitors to Novus. Meeting the group at the farm was Novus’ manager of product research, Skip Hampton, who was …
We Hate Sheep-Like Marketing
The We Hate Sheep people are Sullivan Higdon & Sink. I visited with their Executive Creative Director, John January, during the National Agri-Marketing Conference. He started right out making sure that I knew that the “We Hate Sheep” theme is metaphorical. As he puts it, “We hate sheep-like marketing.” John says the company has been growing their ag business. They …
Circuitous Path Leads to Career at Novus
While most of the time you want to encourage students to follow the straight and narrow path, sometimes the best advice is to take a curvy path toward your goals. Case in point: Vanessa Stewart, national account manager for Novus’ pet nutrition lines. During the 2nd annual “Science: A Foundation for Dynamic Careers” days, Stewart told the Missouri Colleges Fund …
Hallmark Branding
I would dare say that Hallmark Cards has the whole branding thing down to a science. To share some insight into their history and issues they face today John Courtney, Consumer Understanding & Insight Manager, Hallmark Cards, Inc. spoke at the National Agri-Marketing Conference. John is pictured left of Matt Coniglio, Fastline, who introduced him. John says Hallmark is celebrating …
Email Is The Backbone Of Digital Marketing Strategy
If you’re using email in your marketing plan do you sometimes wonder if it’s still relevant today? How do you tie it in to new forms of digital communications channels. At the National Agri-Marketing Conference Joel Book, ExactTarget, conducted a presentation titled, “E-Mail Marketing: Strategies, Tactics, Results.” I spoke with him prior to his session. This is an important subject …
Novus Tour Prompts Student to Consider Education Options
Some students who received money from the Missouri Colleges Fund … which is funded, in part, by Novus International … got a real education during their tour of the animal health company’s facilities in suburban St. Louis and research farm, better known as Green Acres. And it’s given some of them ideas about how they might change their education plans. …
Novus Tour Opens New Ideas, New Doors for Students
Some students who have benefited from Novus International’s contribution to the Missouri Colleges Fund have had the chance to tour their benefactor’s suburban St. Louis facilities and the animal health company’s research farm. Rachel Weber, a junior at William Woods University in Fulton, MO, majoring in biology with a concentration on equine science, says she was impressed with Novus’ environmentally …