He looks very presidential in this photo doesn’t he? He’s Tom Steever, Brownfield and the new President of the National Association of Farm Broadcasting. Tom actually takes over officially on January 1, 2012. However, he has been serving as interim President following the tragic death of Lindsay Hill earlier this year. So that kind of makes Tom the “old” and …
Farm Family Purchase Decision Influences
During the NAMA Trends in Agriculture conference I visited with Sara Steever and Heather Covrig, Paulsen Marketing, about their new thought paper titled, “How Multi-Generational Farming Operations Make Major Purchase Decisions.” Heather says that purchasing decisions are becoming more and more important for farmers trying to meet the food needs of a growing population. So Paulsen conducted this study to …
Learning About SipcamAdvan
During the NAFB Trade Talk session I got a chance to learn more about SipcamAdvan with George Hackman, Development Manager (not pictured). This photo is of their Trade Talk booth which was busy with another interview. George says that SipcamAdvan is based in Durham, NC with a full lineup of traditional chemistries that includes herbicides and fungicides. He says they’re …
Super Committee Heading for Super Failure?
With a deadline looming for the so-called “super committee” to make super cuts in the federal budget, all signs are pointing to a super failure. The committee was charged with making cuts that ideally would mean a new Farm Bill and that was a major topic of discussion with farm group representatives at the recent National Association of Farm Broadcasting …
Meeting Growing Export Demand
At the recent NAMA Trends in Agriculture conference one of our panel discussions featured Tom Dorr, U.S. Grains Council. The panel topic was “Meeting the Growing Demand for Exports for Trade.” Thanks to Paulsen Marketing for supplying this video clip with Tom. Much of American agriculture is dependent on international trade. What does this mean for the future if the …
Jeff Simmons Talks Productivity To Feed Growing Population
At the recent NAMA Trends in Agriculture conference our keynote closing speaker in a shared Session with NAFB was Jeff Simmons, Elanco. He spoke about “Productivity to Feed a Growing Population.” Thanks to Paulsen Marketing for supplying this video clip with Jeff. A growing wave of food insecurity threatens more than 1 billion people around the world. Solutions exist today …
Fueling Up To Play 60
Former NFL wide receiver Eddie Kennison attended the NAFB Trade Talk to talk about Fuel Up To Play 60, a collaborative program between the NFL and National Dairy Council. I spoke with him to learn more about it. Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and NFL, in …
Congress Restricts Implementation of GIPSA Rule
Implementation of USDA’s proposed Grain Inspection, Packers and Stockyard’s Administration (GIPSA) rule is being restricted under legislation passed yesterday by Congress. Congress passed a $19.8 billion 2012 agricultural spending bill Thursday that includes language blocking USDA from implementing the controversial reforms to livestock and poultry marketing proposed last year and opposed by major livestock organizations, including the National Cattlemen’s Beef …
Meet New NAMA President
If you don’t know our new National Agri-Marketing Association President then give this week’s program a listen. I visited with Beth Burgy, Broadhead, who took over the helm at NAMA during the Trends in Agriculture conference. Beth says the big project for NAMA is going to be implementing the new strategic plan. That plan includes three strategy areas that are: …
John Deere Combine Can Sculpture Revealed
Well, John Deere has finished the sculpture for Project “Can Do.” This farm scene with an S-Series combine harvesting a field of corn needed approximately 323,000 cans of food to complete. The finalized sculpture was revealed at an event today at the John Deere Pavilion. I spoke with Katie Dierker, Division Marketing Manager for the S-Series combines. Katie says the …