Careers in agriculture are hot right now, a bright spot in the overall economy. We talked with Eric Spell, president of AgCareers.com, at the recent National Agri-Marketing Association annual convention, where the company was actually born 12 years ago as a student presentation by the University of Florida. (Go Gators!) “It is an exciting time to be in agriculture,” Eric …
Becoming Authentically Agriculture
Let’s talk “Authentically Agriculture” with Michele Payn-Knoper, Cause Matters and founder of the weekly AgChat Twitter conversation. Michele was a presenter at the 2012 Animal Agriculture Alliance Stakeholders Summit. Michele says her presentation title means “that agriculture really needs to do a better job of connecting on a human level.” She spoke about the values, validation and voice that’s needed …
New Holland MegaCutter at Mega Media Event
One of the new offerings from New Holland featured at last week’s Mega Media event was the MegaCutter™. We already heard about this new mounted triple disc mower-conditioner when it debuted at the National Farm Machinery Show in February, but we got another look last week in more detail with the help of New Holland Hay and Forage Segment Marketing …
Building Relationships With Consumers
The moderator for the 2012 Animal Agriculture Alliance Stakeholders Summit was Tom Steever, Brownfield, who is currently the President of the National Association of Farm Broadcasting. Tom was also one of our presenters so it was interesting seeing him introduce himself, speak, thank himself and then present himself with the AAA coffee mug token of appreciation. It was also hilarious. …
Gaining Consumer Trust
If you need a speaker on the subject of social media and content marketing then you need Shelly Kramer, V3 Integrated Marketing. I met Shelly last year and she talks about what I do better than I do and I like that. I’m sharing a short excerpt from her comments at the 2012 Animal Agriculture Alliance Stakeholders Summit on blogging …
College Aggies Online Scholarship Winners
The winners of the College Aggies Online Scholarship are attending the 2012 Animal Agriculture Alliance Stakeholders Summit. Here they are from Casper College with their adviser, Marty Finch. The college team was presented a check by Animal Ag Alliance Chairman Chris Ashworth and and Kay Johnson Smith, President/CEO. I visited with the students, Kaycee Carpenter, Trinity Holland and Jessie McClellan. …
Ag Voice in Today’s Media
What is agriculture’s voice like in today’s media? That’s the question posed to the panel that Janie Gabbett, Executive Editor, MeatingPlace, served on here at the 2012 Animal Agriculture Alliance Stakeholders Summit. Janie used some great examples of how big issues like LFTB and BSE have been handled by the mainstream media and talked about how industry stakeholders can and …
Regulatory and Activist Lessons From Europe
Lessons Learned From Europe was the topic addressed by Mike Sheldon, Greenway Farms Limited, during the opening session of the 2012 Animal Agriculture Alliance Stakeholders Summit. Mike talked about regulatory burdens and activist influence. You’ll hear him say in my interview with him that what’s happening there is coming here to the USA. I asked Mike what he wanted to …
Agriculture Legislative Outlook
In our first session at the 2012 Animal Agriculture Alliance Stakeholders Summit the topic was legislation. One of our panelists is Anne Hazlett, Chief Counsel, Senate Ag Committee Republican members. Her panel addressed the ag outlook in the 112th Congress and the future of the new farm bill. I talked with Anne after the session who says she really liked …
Preview of Real Farmers Real Food Summit
Attendees to the 2012 Animal Agriculture Alliance Stakeholders Summit were greeted by the organizational team at the registration table. I spoke with AAA Communications Director Sarah Hubbart (right) to get a preview of our program. Sarah says this is the 11th annual Stakeholders Summit which is held to bring together animal agriculture industry leaders to discuss issues. This year’s theme, …