Is your company still relevant to your customers? Well I hope so. But if you want to delve in to this Ross Shafer can help. Ross was the keynote speaker at the O.H. Kruse Grain & Milling dealer appreciation day. I first met Ross during this year’s Agri-Marketing Conference. He’s a very informative and entertaining speaker. He says the customer …
Some O.H. Kruse Memories
When you’ve got a company that is three generations old you can bet there are lots of memories. I captured some of those memories of O.H. Kruse Grain & Milling by talking with Richard Kruse, Kruse Feed & Supply. Richard is pictured on the left with his nephew, Kevin Kruse. Richard started out working in his father’s business and it …
Prima Tech Has Your Yellow Boots
Yellow boots? Yes. And they’re not rubber! They’re polyurethane. Why? Because they last 3-4 times longer. Now that’s important not only for today’s dairy farmer but anyone who could use some comfortable boots in messy situations. These are Prima Tech boots and they were on display at World Dairy Expo. Besides being longer lasting they are insulated, lighter and very …
What Advertising Works for Ag Retailers
Want to have a successful ag retail advertising campaign? Let David Stanley, ConvergeMark, give you some ideas. David was one of the presenters at the O.H. Kruse Grain & Milling dealer appreciation day. David says “You have to realize you can’t be all things to all people. Really figure out who you can serve best and then find out, What …
Marketing Ag Retail Online
If you’re in the retail ag business how do you stand out from the crowd, especially when we’re talking about online. Yep. The internet. That question is one that Terrell Miller, Cattlesoft, Inc. founder, provided answers for during the O.H. Kruse Grain & Milling dealer appreciation day. Terrell conducted two presentations during the day on this subject. The big message …
Bayer CEO at World Food Prize
Bayer CropScience CEO Sandra Peterson gave one of the plenary addresses at the World Food Prize Borlaug Dialogue on the topic of how to feed a growing population. “The one gift that eludes every single one of us, and especially those who are hungry, is time,” she said. “We have to feed nine billion people by 2050. We need to …
2012 Global Farmer Roundtable at WFP
This year’s Global Farmer Roundtable at the World Food Prize hosted another great group of producers from around the world. Participants at this event included 17 producers from Canada, Honduras, India, Mexico, New Zealand, Philippines, South Africa, Swaziland, United Kingdom, Uruguay, US, Zambia, and Zimbabwe. This annual roundtable is organized by Truth About Trade & Technology (TATT), a nonprofit advocacy …
Time For Some Agronomics With ASFMRA
It’s time for the 83rd Annual Meeting and Trade Show of the American Society of Farm Managers and Rural Appraisers. For the first time I’ll be attending the meeting. The meeting is co-located with Agronomics, a U.S. Ag Investment Conference. So it’s off to Indianapolis this week. I wanted to know more about ASFMRA and Agronomics so I talked with …
The Namaste Farms Celebrity Shepherdess
Ever met a celebrity shepherdess? I have. She’s Natalie Redding, Namaste Farms. We met at the O.H. Kruse Grain & Milling dealer appreciation day. Here’s Natalie (center) with friends during the Buying Show at the event last week. We talked about what she does and I think you’ll find it very interesting and entertaining. Natalie not only shepherds an “ever …
O.H. Kruse is a Family Business
When O.H. Kruse Grain & Milling decided to hold a dealer appreciation day they viewed it as an investment in their dealers and their brand name according to Kevin Kruse, President/CEO. He says it is an opportunity to re-present their brand. Kevin spoke to attendees during the evening dinner. I spoke with Kevin before dinner and asked him what message …