While Boehringer Ingelheim Vetmedica might be one of the key players in swine vaccines, the company’s 4th PRRS ARC&E Seminar was not about selling inoculations.
“The reason [we created this symposium] was [there was] a lot of frustration about how to control PRRS. We didn’t really make the progress we thought we should be making, and we found out we had to take a different approach to things,” explained Dr. Stephen Lange, Head of Global Marketing Swine for BIVI, during the seminar held in conjunction with the International PRRS Symposium. He said meetings like this one helps promote a dialogue between all the key players on how to move forward together. In addition, BIVI offers veterinarians and representatives in the field, as well as a dedicated PRRS solutions team… all to promote communications. “What we want to do is partner with our customers to come up with a holistic approach to disease control.”
Listen to Chuck’s interview with Dr. Lange here: Interview with Dr. Stephen Lange