To take a look back at the most viewed stories in the agricultural marketing world Lynn Henderson, Publisher, Agri Marketing Magazine, and myself did a run through of the top stories and posts on our websites. This is the first time we’ve done this and we had a lot of fun. Enough fun that we think we should do it …
Nobody is Happy with Farm Bill Extension
*UPDATED with audio* Congress spent the New Year’s holiday working and actually managed to pass a “fiscal cliff” bill that even addressed agriculture – but no one seems to be very grateful for all of our lawmakers’ hard work and sacrifice except the lawmakers themselves. The nine month extension of the current farm bill, which actually expired months ago, is …
Aerial Precision in the Hemisphere
I had my first opportunity to learn about Hemisphere GPS during the National Agricultural Aviation Association convention when I spoke with Greg Guyette, General Manager, Air & Imagery Business. Greg says that their systems are “moving to data management, data movement, real time systems.” It’s becoming all about being able to immediately move a file or access a file to …
Importance of Support for Aerial Application Business
During the National Agricultural Aviation Association convention I met aerial applicator Kyle Scott, Scott Aviation (right). Kyle sponsored Justin Mook, 2012 NAAA/BASF Agricultural Aviation Scholarship recipient, pictured on left. Kyle is Treasurer of the NAAA and has been in the aerial application business for over twenty years. He’s been a member since the beginning of his career in the industry. …
Slick Planting with Seed SLIK
Winter is a time when farmers can look forward to spring planting, especially if stuck inside due to a winter blizzard! This next installment in our series of interviews about Superior Graphite agricultural products will get you looking ahead. In this post we’ll look at a product line called Seed SLIK. I spoke once again with Barry Lee, Product Manager, …
Branding Without Fire & Ice
What makes Coca-Cola different from milk? Elizabeth Bagby, Alltech’s Corporate Marketing Manager, answered that question with branding. She addressed the essence of a brand and why beef and dairy producers need brands at the 2012 Global 500. But most importantly she shared what brands we all can learn from. The concept of branding, interestingly enough, comes from cattle branding. The …
Connecting Beef Producers to Data
Alltech’s Global 500 brought beef producers from across the globe together to network and gather information to take home. During the beef breakout session Bob Sand, founder and CEO of The Beef Connection, shared his vision for being a service organization that enables both beef cattle producers and industry suppliers to prosper and become more sustainable. The Beef Connection focuses …
Telling the Animal Ag Story
The Animal Agriculture Alliance participated in this year’s National Association of Farm Broadcasting convention. Here’s Kay Johnson Smith, President/CEO, being interviewed by one of the broadcasters. Kay says that all of the animal ag industries have animal care guidelines that have been developed over years of work and are based on scientific research. She encourages farmers to be transparent and …
MS Technologies Collaborates to Innovate
One company that was generating some buzz at the American Seed Trade Association (ASTA) CSS 2012 and Seed Expo was MS Technologies, which made a name for itself a few years ago by collaborating Bayer CropScience on LibertyLink soybeans. At ASTA, MS Technologies was talking about two new projects – Enlist E3™ with Dow AgroSciences and another Bayer collaboration currently …
The Gene Chip
The gene chip my sound somewhat futuristic, but it is actually something we have capabilities of using today. Alltech is on the cutting edge of research on the gene chip. Kate Jacques is Alltech’s director of nutrition and serves as part of the research group for the gene chip. The science behind the gene chip is state-of-the-art and it was …