The subject of marketing is always a key topic area for the Alltech International Symposium. Doesn’t it make sense to help your customers become more successful marketers? Sure it does. During this year’s Symposium Les Kahl, Managing Partner US/Creative Director, AdFarm, participated in The Marketing Forum track. His session featured a number of marketing experts and Les says he was …
GROWMARK Getting Into Multimedia Spirit
Look for some cool new multimedia additions to the on-line version of GROWMARK Spirit magazine coming this year. “We’re looking at taking Spirit magazine to another platform,” said editor Cassie Becker, noting that it is currently available in an eReader format “where you turn the pages and that’s about it” but they are moving to the ZMags platform which provides …
Broadcasters Support Farm Broadcasting
The roots of agricultural broadcasting run deep in broadcast history, starting with the first stations on the air in the 1920’s airing weather and market reports for farmers and ranchers. By 1922, the USDA reported that 35 of the 36 stations licensed by the Commerce Department had been approved to broadcast USDA markets! Since farm broadcasting has been such an …
GROWMARK Interns Journey to Great
Summer is officially underway and for over 60 college students it is the beginning of a great journey as interns for GROWMARK, Inc. “This is our 54th annual GROWMARK summer internship,” says GROWMARK University Relations Manager Ashley McClintock. “We have 61 interns this summer, representing 16 universities across North America.” The 12 week internship program encompasses a variety of different …
Crisis Management Training at Alltech Symposium
Is your farm or company ready to handle a crisis? Unfortunately, in today’s world the possibility of having to deal with one has become very high. During the 2013 Alltech International Symposium attendees could get some hands on training during a session on Crisis Management. I worked with one of the session presenters, David Wescott, VP, APCO Worldwide. He created …
Rural Interests Concerned About Losing Local TV
“Water, sunlight, and soil are essential ingredients to agricultural businesses and the communities that rely on them. So too is spectrum, and the free, local news and information broadcasted on it.” That’s the first line of a letter sent to the Federal Communications Commission (FCC) this week from agricultural interests regarding concerns about television translator service and low power television …
Alltech Young Scientists Award
Alltech awarded its annual Young Scientist Awards at the closing ceremony of the Alltech International Symposium on May 22. The first award was for undergraduate research. Amanda Pesqueira was the recipient of this honor. Pesqueria attended the University of Maringa in Brazil before transferring to the University of Kentucky for her final year of undergraduate studies in animal science. Her …
Grasping the New Reality
Dr. Patrick Wall’s presentation during the closing ceremony of the Alltech International Symposium was about managing crisis situations in the food industry. He made reference to many of the recent scandals within the food industry and described issues companies should be aware of as well as how they should manage them. The message Wall left with the attendees was a …
A Glimpse of Algae Uses
According to Rebecca Timmons, Director or Applications Research and Quality Assurance at Alltech, many uses and opportunities are available with algae. She shared her vision for algae in the future at the closing ceremony of the Alltech International Symposium. Timmons said that algae produces three-quarters of the oxygen in the world. She believes there is huge room for development with …
Reaction to COOL Decision
USDA has issued the final rule for mandatory Country of Origin Labeling (COOL), including an amendment to the regulations for muscle cut covered commodities derived from animals slaughtered in the United States. The decision pleased some livestock organizations, but disappointed others. “We are deeply disappointed with this short-sighted action by the USDA,”said National Cattlemen’s Beef Association (NCBA) President Scott George. …