Digital Storytelling from Deere

Chuck Zimmerman

During the Bayer CropScience Corn and Soybean Future Forum, Than Hartsock, John Deere, did some digital storytelling. In fact, his presentation was titled, “Digitalization – next level of corn and soybean cropping.” Than talked about how John Deere is developing new tools to deal with ways for farmers to make more money from their crop. This includes all the things …

Agribusiness, Audio, Bayer, John Deere, Precision Agriculture

2014 National Agricultural Proficiency Winners

Cindy Zimmerman

Winners of the 2014 National Agricultural Proficiency Awards were announced during the sixth general session at the 87th National FFA Convention & Expo on Friday. Awards were given in 49 categories from agricultural communications and education to veterinary science and wildlife management. Among the talented winners was Jordan Cadle of the Paoli Indiana FFA Chapter in Indiana in the category …

Audio, Education, FFA, FMC

ENOUGH – #Feedthe9 with Jeff Simmons

Taylor Truckey

Jeff Simmons, President of Elanco, delivered a powerful call to action to over 60,000 FFA members on Friday, October 31 during the 4th General Session of the 87th Annual National FFA Convention & Expo. Elanco has developed a campaign to bring awareness and solutions to those facing hunger and malnutrition around the world. Those behind the ENOUGH movement, and the thousands …

Audio, Elanco, Farming, FFA

National Model of Excellence Award Winner

Taylor Truckey

The Ponchatoula FFA Chapter (Louisiana) was selected as the National Model of Excellence award winner at the 2014 National FFA Convention. This award is highly competitive and sought after by chapters across the country; the Ponchatoula FFA Chapter had to complete an extensive application process that included a detailed application, a speech, and a 10 min interview. Two members of the …

Audio, FFA

Make Your Message More Personal

Chuck Zimmerman

During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …

Agribusiness, Audio, Bayer, Social Media, Social Networking

Bayer CropScience Advancing Sustainable Ag

Chuck Zimmerman

Starting out the second day of the Bayer CropScience Corn and Soybean Future Forum was Liam Condon, CEO, Germany. The theme of his remarks was how Bayer CropScience is advancing sustainable agriculture. One of the remarks that Liam made during his comments that struck me was how the growth in demand for meat in countries around the world is driving …

Agribusiness, Audio, Bayer, Sustainability

FMC’s Investment in Farming’s Future

Jamie Johansen

Over the past couple of years FMC has put a strong emphasis on investing in farming’s future. Here at the 87th National FFA Convention they are asking students to step into their sound booth and share what investing in farming’s future means to them. Following the convention FMC will create a mashup of the students audio to share with their …

Agribusiness, Audio, FFA, FMC

Weather Impacts on Corn Soybean Yield & Trading

Chuck Zimmerman

With a session topic on how environmental constraints impact crop yield and trading you’d think this would take a long time. However, at the Bayer CropScience 2014 Corn and Soybean Future Forum Kyle Tapley, MDA Information Systems, got the job done in a short time frame. The focus was on weather and Kyle made a few statements that caught my …

Agribusiness, Audio, Bayer, Weather

FFA – You are the Future

Jamie Johansen

Agriculture Secretary Tom Vilsack spoke to FFA members in attendance for one of the opening sessions at the 87th National FFA Convention & Expo this morning. He speaks at many different venues, but said this audience is the hardest because he is following young people who are very well spoken, don’t use any notes and never skip a beat. “This …

Ag Groups, Audio, FFA, FMC, USDA

The Best Time Ever in Agriculture

Chuck Zimmerman

The eternal optimist, Dr. Lowell Catlett, spoke to the attendees at the Bayer CropScience 2014 Corn and Soybean Future Forum. As a futurist this was the perfect place to hear his outlook. Dr. Catlett thinks this is the best time ever for the agriculture industry and that includes corn and soybean production. This was a key take away from his …

Agribusiness, Audio, Bayer