Giving a keynote address to about 200 agricultural journalists this week in Leverkusen, Germany at the Future of Farming Dialog 2016 was Liam Condon, President of the Bayer Crop Science Division. There were three key areas to Condon’s address: challenges in agriculture, innovation and sustainability. He started out with a statement that he can not comment on the negotiation between …
Agrivisor Offers Marketing Solutions For Growers
Low corn and soybean prices are still placing pressure on growers across the nation, especially with the record yields expected to come out of this year’s harvest season. Cory Winstead, GROWMARK’s Division Manager for Grain Risk, spoke with AgWired during the 2016 GROWMARK Annual Meeting & Agribusiness Symposium last week to discuss ways GROWMARK is helping farmers continue to manage …
The Modern Global Foodie – Are You Marketing to Them?
Sopexa is the only international marketing agency that focuses entirely on the food and beverage community making their relationship with agriculture essential. Pauline Oudin, managing director, conducted the first ever study on the global foodie. She shared her findings during the U.S. Soy Global Trade Exchange and highlighted key elements to engaging the modern foodie around the world. The multi-country …
#Soybean Grower Priorities
Passage of the Trans Pacific Partnership (TPP) is one of the top priorities for soybean growers and now they are hoping it will get passed by Congress, regardless of who is elected president in November. “It’s unfortunate that this important landmark piece of trade has become politicized in the general election campaign,” said American Soybean Association (ASA) president Richard Wilkins …
BASF Ready for Engenia Approval
All the pieces are in place for the most technologically advanced dicamba formulation to control broadleaf weeds in dicamba-tolerant crops – all that is needed is federal approval. “Engenia herbicide is just getting ready to be coming out from registration,” said BASF Manager of Technical Marketing Dr. Gary Fellows during an interview at Farm Progress Show last week. “I can’t …
BASF Holds Global Press Conference – #ShapeAg16
In Ludwigshafen, Germany, BASF held a global press conference for journalists from all over the world. We started out at the BASF Conference Center before going to the BASF Agricultural Center in Limburgerhof for breakout sessions on IT-solutions (Maglis), a tour of the R&D Center and overview of Revysol, a new benchmark in disease control. During the morning press conference …
Meet Arkansas Farmer & New USSEC Vice Chairman
Corn, soybean, rice and cotton farmer, Derek Haigwood, is the newly elected vice chairman for the U.S. Soybean Export Council (USSEC) and calls Arkansas home. I met up with Derek during the 2016 U.S. Soy Global Trade Exchange to learn more about the organization and how he plans to serve. Derek said he is honored to work hand-in-hand with USSEC …
#FarmProgressShow Showcases Camso Ag Tracks
When you pick out a new piece of equipment you might think of a lot of things, but maybe how the tracks were made isn’t one of them. Eric Blondeau with Camso is saying maybe it should be. Camso designs tracks for many of the top equipment companies and his team takes their job very seriously. Growers need tracks that …
ZimmCast with @NHAgriculture Chun Woytera
During the Farm Progress Show I got to spend time with Chun Woytera of New Holland. Like so many people I’ve worked with over the years with this company Chun just “gets it” when it comes to how important brand passion, team work and customer satisfaction are when conducting marketing campaigns. Chun’s comments should be required listening for agrimarketers of …
#IFAJ2016 Tour – Part 10 – Bayer Bee Habitat
You might think bees just live in hives. You would be wrong. They live all over the place. I got some up close and personal looks at this during the IFAJ Bayer Tour that included having Dr. Patrick Lind, employed at FlächenAgentur Rheinland GmbH, show us different places and reasons for bee habitat on the Damianshof Farm. There are a …