This evening participants in the Alltech International Animal Health and Nutrition Symposium broke up into discussion dinners with various topics. I attended the dairy dinner. Other topics included: * Food Fight: Do consumer perceptions affect the future of commercial agriculture? * The Urban-Rural Divide: Farmers need to learn how to communicate with the media (pictured) * Greening planet: Regulatory considerations …
Alltech Great Debate
The third Great Debate is underway at the Alltech International Animal Health and Nutrition Symposium. This panel answers questions posed by a moderator and these guys don’t hold anything back. This year they’re talking about “People, Profits and Planet: Views from around the world.” Pictured are (l-r) Trent Loos, Loos Tales, Nebraska, USA, Osler Desouzart, Managing Director, OD Consulting Planning …
Alltech Young Scientist Awards
The Alltech Young Scientist winners have been announced. Maybe you had a chance to see it live but if not here are the winners. First up in the Undergraduate Category is Lee-Anne Huber, University of Guelph, Canada. For the fifth year, and with more than 5000 applicants, global animal nutrition company, Alltech has focused in on their 2010 Young Scientist …
Looking Forward To Alltech FEI World Equestrian Games
Here’s Dr. Pearse Lyons, Alltech, facing his adoring paparazzi. The founder of Alltech is looking forward to the upcoming World Equestrian Games which will be held in Kentucky. He should be after investing millions of dollars in the event. According to Dr. Lyons the games may never be held here again so there’s a lot of pressure to make these …
Alltech Species Sessions
Right now there a number of “species sessions” taking place. With so many people here they’re very well attended. You can choose from dairy, beef, pork, poultry, pets and aqua. For a detailed summary of these sessions from yesterday the Alltech Symposium Blog has a great write-up. Besides the sessions participants are finding a lot of other activities to occupy …
Alltech Symposium Continues
There is some serious business being conducted here at the Alltech International Animal Health and Nutrition Symposium. We’re also learning a lot. But it’s not all work. Alltech knows how to throw a party and did so once again at the site of the upcoming Alltech FEI World Equestrian Games. We bused out to the Kentucky Horse Park and enjoyed …
Chinese Think KFC Is Yum!my
We heard a fascinating branding story yesterday here at the Alltech Symposium. Joaquin Pelaez is the Senior Vice President for Product Excellence at Yum! Brands, Inc. which owns KFC. He told us how the brand is now the most recognizable one in China. He told us that Chinese consumers love the brand and in general prefer western brands because they …
Branding Story About KFC At Alltech Symposium
The former Governor of Kentucky, John Y. Brown, gave us a lesson in branding today. His philosophy includes statements like, “If everyone is going left, I go right because that’s where the opportunity is,” and “We didn’t know how to do it until we did it.” He’s credited as the father of the KFC superbrand and certainly has the facts …
Alltech Symposium Press Conference
Following this morning’s opening general session Alltech held a press conference that included (left-right) Joaquin Pelaez, Yum Brands, China, Dr. Jim Pettigrew, University of Illinois, Dr. Pearse Lyons and Dr. Mark Lyons. It was an open question and answer session and I have made the audio available for you below. In it you’ll find quite a few good questions on …
Once Upon A Time With Dr. Pearse Lyons and Alltech
Alltech founder Dr. Pearse Lyons is now on stage after being introduced for the first time ever by his son, Dr. Mark Lyons. Dr. Lyons started out saying that four very important words are “Once upon a time.” He has then told us a story about the challenges we face in the world and how we can work to solve …