You never know who you’ll see when you go to a farm show. I’m here blogging the World Dairy Expo (World Dairy Diary) and the booth next to my little office is for the Southwest Plains Dairy Directory. I posted an announcement about it here on AgWired recently. And the person who’s working the exhibit is Kathy Cornett, Chairman of McCormick Company and a past president of the National Agri-Marketing Association I might add.
Bader Rutter Promotion
I like seeing a “farm” background in the bio on someone involved in agrimarketing. However, it’s certainly not required. Congrats John.
Since I just mentioned one commodity group’s new television commercials, why not point out another? According to a story in BASF Moves To Quarry
Some congratulations are in order for Quarry Integrated Communications for obtaining significant news business from BASF! We knew the U. S. crop account was up for review and it has moved.
New D&PL Website
D&PL have announced a new website design. The work was done by Brighton Agency in St. Louis. It would be tempting to critique it here and I’m wondering if you’d like me to offer critques. Let me know by way of feedback.
New Digs For AdFarm Kansas City
This message just came in from Steve Mercer. When you grow sometimes you gotta go!
Interactive Leader For Swanson Russell
More and more agencies are building an interactive team and with good reason. Here at ZimmComm that’s me so far. However, we do have people like Eric we can go to when needed.
Gettin Figgy With It
How many of you remember “Ooee, gooey, rich and chewey inside . . . ?” When I was in high school we had a social club that used that as our theme song. We would even go to a grocery store together signing it while we all picked up a package of Fig Newtons and went through checkout in a line. Yes, we were weird.
Draxxin – New From Pfizer Animal Health
I recently received the media kit for the Draxxin Injectable Solution annoucement from Pfizer Animal Health. Besides letting you know about it I thought I’d comment on the “kit.” I think it’s nice to receive a very easy to use and functional media kit like this. Basically it came with a nice explanatory cover letter from the agency (Rhea & Kaiser) and a CD which contains the news release, photos, logo, faq’s, research reports on the product, the label and contacts for more information. Very creatively done, excellent graphic work, the disk worked and was easy to use.
Rabobank Selects Morgan & Myers
Always happy to see announcements from my agency friends. This time it’s Morgan & Myers who have to be happy. As a former broadcaster it’s nice to see a plan for a blend of print and radio!