This week I interviewed Kathy Cornett, CEO of McCormick Company, about a unique project her agency recently completed. They have published the first ever Southwest Plains Dairy Directory. This printed directory is also available in an online, searchable database. I thought it was interesting that a full service advertising agency created a publication but it’s not the first time McCormick Company has done something like this. Remember AgriTalk?
Krause Corporation Selects Swanson Russell
Krause Corporation has selected Swanson Russell Associates to develop its marketing and communications services. The work will be handled by the Omaha office.
BASF Agency of Record Official Announcement
As was previously reported right here on AgWired, BASF has chosen a new agency of record for crop business in the United States. The agency is Quarry Integrated Communications.
The Charleston Orwig Suite At World Dairy Expo
In most big time stadiums you’ll find the “suites” where you’ve got your own little room to watch the game with your friends and clients. It’s the same here at the Coliseum at World Dairy Expo.
McCormick Company Expo Exhibit
You never know who you’ll see when you go to a farm show. I’m here blogging the World Dairy Expo (World Dairy Diary) and the booth next to my little office is for the Southwest Plains Dairy Directory. I posted an announcement about it here on AgWired recently. And the person who’s working the exhibit is Kathy Cornett, Chairman of McCormick Company and a past president of the National Agri-Marketing Association I might add.
Bader Rutter Promotion
I like seeing a “farm” background in the bio on someone involved in agrimarketing. However, it’s certainly not required. Congrats John.
Since I just mentioned one commodity group’s new television commercials, why not point out another? According to a story in BASF Moves To Quarry
Some congratulations are in order for Quarry Integrated Communications for obtaining significant news business from BASF! We knew the U. S. crop account was up for review and it has moved.
New D&PL Website
D&PL have announced a new website design. The work was done by Brighton Agency in St. Louis. It would be tempting to critique it here and I’m wondering if you’d like me to offer critques. Let me know by way of feedback.
New Digs For AdFarm Kansas City
This message just came in from Steve Mercer. When you grow sometimes you gotta go!