At the upcoming NAMA convention in Kansas City, Laura Ries will be conducting a general session called “The Fall of Advertising & The Rise of PR.” That’s very important subject material to me and I’m sure you too. Laura works with her Dad, Al Ries at their Atlanta-based marketing strategy firm.
NAMA ADS Program Official
Have you heard of the Agriculture Advertising Data Source? Me either. Until now. It’s the NAMA ADS program. Here’s what it’s all about:
BASF Podcasting, Almost
I’ve been waiting a while to write about this since I was told I’d be receiving one but so far, nada. It, being an iPod Nano from BASF (their agency, Quarry Integrated Communications). When I first heard that BASF would be podcasting I got excited. Then I realized it was only for the press, not their customers. Hmmm.
Broadhead+Co Has New Website
I have so much news and information to bring you but these meetings are keeping me busy. I’ll try to post some “other” news over the next 2 days before things heat up at the Biodiesel Conference. I just visited the new Broadhead+Co website. The long-anticipated website.
Aprhodisiac Tomatoes From Florida
Doing creative television commercials doesn’t have to break your budget. That’s what the Florida Tomatoe Committee found out when they created this new tv campaign. The campaign will air beginning January 30 and run again in March on several cable networks targeting women, 25 – 54.
Green Hired To Lead O&B’s DMG
He looks like a computer guy. Those eyes have stared at a computer screen for a long time I’m guessing. He’s Mark Green and Osborn & Barr Communications’ newest hire to lead their new Digital Marketing Group. That would the the group that handles “Web-based initiatives and customer relationship management.”
Hamlett Joins Bader Rutter
Bader Rutter & Associates has a new writer on board in the public relations group. She’s Jaclyne Hamlett.
Osborn & Barr Redefines Role of Media Department
I think this is the most exciting time in agricultural communications that I’ve ever seen! I’ve been involved in presentations and discussions today in the Des Moines area that I wish I could have recorded. The questions being asked and the options to reach farmers being discussed are revolutionary. Speaking of revolutionary how about this announcement from Osborn & Barr Communications?
Newest O&B Hires In KC
At least Osborn & Barr only announced 2 new hires this time. I will post a picture of Amy as soon as I get one. In this case they’re adding to their Kansas City office.
Wood You Visit The Idea Outpost
The latest agency to be added to our “Agencies” listing page is Idea Outpost.