2025 Agri-Marketing Conference

Agrotain Selects AdFarm

Chuck Zimmerman

AdFarm U. S. has been selected by Agrotain International, LLC as its marketing communications agency of record for U. S. ag business. The move represents a continued expansion of the Agrotain International business and an increased investment in customer communications. “Establishing this relationship with AdFarm is just one example of the continued expansion of our business,” said Jeff Whetstine, Vice …

Agencies, Agribusiness

Osborn & Barr Hires and Promotions

Chuck Zimmerman

There were plenty of Osborn & Barr representatives at this week’s Ag Media Summit. It looks like they’ve made several promotions and hires. Jeff Black comes to O&B as the new senior digital art director. Jeff’s extensive experience developing multimedia solutions includes work for NASCAR, Busch Entertainment Corporation and Sprint/Nextel. In his new role as group director, association business, Lance …

Agencies

Rhea + Kaiser Employee Working Olympics

Chuck Zimmerman

Christina Harp, Rhea + Kaiser, got a very cool gig at the Olympics in China. I wish I could take my Schwinn over and provide some assistance and get the “ag” stories that we’ll never see/hear. She’s going to have some stories to tell. Christina Harp, account coordinator with Rhea + Kaiser Marketing Communications, is serving as a liaison for …

Agencies

Ag in Napa Valley

Laura McNamara

Agriculture in Napa Valley sure tastes good. Two weeks ago I was fortunate enough to have a little getaway to Northern California. Of course, I made certain to include a day of Napa Valley wine tasting in my agenda. I visited three wineries in the valley: Cakebread, St. Supery and Frog’s Leap. There are nearly 250 wineries in the wine …

Agencies

Three New Associates on Board at Bader

Laura McNamara

Milwaukee-based Bader Rutter is welcoming three new associates to its public relations group. Anna Kirk, Josh Sova and Sara Pellowski are the newest additions to the marketing services agency. Anna Kirk (pictured top right) joins Bader Rutter as a team leader. Kirk brings 11 years of professional communications experience to her position. Most recently, she owned and managed Launchpad MCPR, …

Advertising, Ag Groups, Agencies

Public Affairs Division at Osborn & Barr

Chuck Zimmerman

Osborn & Barr has created a public affairs division led in part by Missouri’s just-past Director of Agriculture. The new group will allow O&B, North America’s largest agency focused on agricultural and rural markets, help its current and future clients manage critical public policy priorities. Specifically, the public affairs group will monitor key issues as they relate to agriculture, alternative …

Agencies

Mullen is New Integrated Marcomm Agency for BASF

Chuck Zimmerman

It looks like we’ll be getting to work with a new agency for BASF. Mullen has won integrated marketing communications duties for BASF U.S. Crop Protection to enhance awareness and sales of the company’s herbicides, fungicides, insecticides, plant regulators and seed treatment technologies that offer the highest level of crop protection solutions to growers across the U.S. “Mullen’s team went …

Agencies, Agribusiness, BASF

Jean Hiller is PICA Award Winner

Chuck Zimmerman

Jean Hiller, Two Rivers Marketing, has received a big award from AEM’s Publications in Construction and Agriculture subgroup. She’s their 2008 Public Relations Person of the Year. PICA honored Hiller at AEM’s annual Marketing Council Seminar, held recently in Portland, Ore. “Everyone at Two Rivers Marketing is very proud of Jean,” said Brian Jones, president. “Jean has a magnanimous spirit …

Ag Groups, Agencies

Meyocks Group Goes Independent

Chuck Zimmerman

The Meyocks Group is brave enough to be independent. Doug Jeske, chief operating officer of The Meyocks Group advertising agency, has acquired the firm from Hy-Vee, the two parties announced today. The Meyocks Group will continue to be advertising agency of record for Hy-Vee. “This change in ownership gives The Meyocks Group the opportunity to operate and grow as an …

Agencies

Bader Rutter + Two

Melissa Sandfort

Bader Rutter, an integrated marketing services agency based in Milwaukee has added two associates to its public relations group. Allyssa Berry joins the agency as an assistant account executive. A native of Pattonsburg, Mo., Berry recently graduated from the University of Missouri with a bachelor’s degree in agricultural journalism. She will be working on the Dow AgroSciences account. Rick Stoner …

Agencies