Broadhead + CO has landed the cattle brands business for Boehringer Ingelheim Vetmedica beginning immediately. Broadhead + Co will provide Boehringer Ingelheim with marketing communications strategy for both dairy and beef industry animal health products, including those newly acquired from Fort Dodge Animal Health, such as Pyramid, Triangle, Cydectin, Today and Tomorrow. These products strengthen the Boehringer Ingelheim biologicals product …
Meet Paulsen Marketing
Our sponsor for AgWired coverage of the NAMA Trends In Agriculture conference again this year was Paulsen Marketing. Perhaps you’re not familiar with this agribranding agency located in Sioux Falls, SD. Well, it’s time to get acquainted in this week’s program. I spoke with Greg Guse and Bryan Bjerke and we had a great conversation about the agency and their …
Nicholson Kovac Veterinarian New Media Usage Study
Nicholson Kovac has once again documented what agrimarketers know intuitively. This time it’s about veterinarians. The agency just released its Veterinarian New Media Usage Study. It has some interesting findings that should help make marketing decisions using new media easier to justify. The Veterinarian New Media Usage Study provides comprehensive insight on the use of new and social media among …
Broadhead + Co Opens Washington D.C. Office
Broadhead + Co is opening an office in the nation’s capitol to serve its growing association and government practice. Tom DiBacco, Broadhead’s Director of Consumer and Government Relations, and a former network journalist based in Washington, DC, will return to familiar territory to lead the effort. “I’m very excited and honored to be given this opportunity to come home and …
Speaking For Agriculture
The final panel discussion of NAMA’s Trends in Agriculture “Connecting with the New Ag Community” focused on “Speaking for Agriculture.” The panelists talked about the issues, both environmental and political, that face agriculture. They also shared insights on how to communicate farmer’s values and the value of farm families. Tami Craig Schilling is the Director of Strategic Communications for Monsanto, …
NAMA Professional Development Awards
NAMA’s Professional Development Awards of Excellence luncheon honored four NAMA members. Lou Ireland, Pioneer Hi-Bred International was honored in Marketing Communications, Deron Johnson of Rhea + Kaiser Marketing Communications was honored in Public Relations, Gary Robertson of Fort Dodge Animal Health in Product/Species Management, and Pete Weil of High Plains/Midwest Ag Journal in Sales. Each winner spoke about the challenges …
Interview With Joel Jaeger
Another presenter on the “How Marketers are Building New Community Ties” panel was Joel Jaeger. He is president of the mobile technology provider Commodity Update. He sees significant potential in the mobile market for agriculture, but emphasizes that it should be an element in the blend of social media. In addition to Commodity Update, Jaeger is also a partner in …
Interview With Leslie Bradshaw
NAMA Trends in Agriculture Day Two began with a panel on “How Marketers are Building New Community Ties.” Leslie Bradshaw is the Director of Engagement, Public Affairs for Bradshaw Vineyards. She provided insight into the question many farmers and producers have about social media. Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input …
Texas Farmer Using Social Media
The afternoon panel discussion at the NAMA Trends In Agriculture conference included David Cleavinger, a fifth-generation Texas farmer/rancher. He talked about how producers can use a combination of social media and personal connections to bring greater understanding of the importance of agriculture in their lives. This is part two in the Paulsen Marketing video interview series. They are also the …
Interview With Dr. David Kohl
Once again this year I’ll be posting video interviews from the NAMA Trends In Agriculture conference produced by Paulsen Marketing. Here’s the first one with our opening keynote speaker, David Kohl. Combined NAMA Trends In Ag/NAFB Convention Photo Album AgWired coverage of the NAMA Trends In Agriculture Conference is sponsored by Paulsen Marketing.