The final panel discussion of NAMA’s Trends in Agriculture “Connecting with the New Ag Community” focused on “Speaking for Agriculture.” The panelists talked about the issues, both environmental and political, that face agriculture. They also shared insights on how to communicate farmer’s values and the value of farm families. Tami Craig Schilling is the Director of Strategic Communications for Monsanto, …
NAMA Professional Development Awards
NAMA’s Professional Development Awards of Excellence luncheon honored four NAMA members. Lou Ireland, Pioneer Hi-Bred International was honored in Marketing Communications, Deron Johnson of Rhea + Kaiser Marketing Communications was honored in Public Relations, Gary Robertson of Fort Dodge Animal Health in Product/Species Management, and Pete Weil of High Plains/Midwest Ag Journal in Sales. Each winner spoke about the challenges …
Interview With Joel Jaeger
Another presenter on the “How Marketers are Building New Community Ties” panel was Joel Jaeger. He is president of the mobile technology provider Commodity Update. He sees significant potential in the mobile market for agriculture, but emphasizes that it should be an element in the blend of social media. In addition to Commodity Update, Jaeger is also a partner in …
Interview With Leslie Bradshaw
NAMA Trends in Agriculture Day Two began with a panel on “How Marketers are Building New Community Ties.” Leslie Bradshaw is the Director of Engagement, Public Affairs for Bradshaw Vineyards. She provided insight into the question many farmers and producers have about social media. Bradshaw is also planning to launch a community and industry-friendly site, www.SocialMediaforAgriculture.com and is seeking input …
Texas Farmer Using Social Media
The afternoon panel discussion at the NAMA Trends In Agriculture conference included David Cleavinger, a fifth-generation Texas farmer/rancher. He talked about how producers can use a combination of social media and personal connections to bring greater understanding of the importance of agriculture in their lives. This is part two in the Paulsen Marketing video interview series. They are also the …
Interview With Dr. David Kohl
Once again this year I’ll be posting video interviews from the NAMA Trends In Agriculture conference produced by Paulsen Marketing. Here’s the first one with our opening keynote speaker, David Kohl. Combined NAMA Trends In Ag/NAFB Convention Photo Album AgWired coverage of the NAMA Trends In Agriculture Conference is sponsored by Paulsen Marketing.
Jacob Edenfield Joins AdFarm
There’s a new copywriter at AdFarm. He’s Jacob Edenfield. Jacob has worked on a range of agricultural and business-to-business brands and markets for companies including Monsanto, Intervet/Schering-Plough, United Soybean Board, National Pork Board, Solutia and SFP in his role as Associate Creative Director with Osborn & Barr Communications. His background also includes deep experience across the spectrum of message-delivery tools, …
Charleston Orwig is Legendary in the Dairy Business
Charleston Orwig must have more dairy industry related clients than any other communications agency in the country, which makes sense since they are located literally in the heartland of the state synonymous with dairy production – Hartland, Wisconsin. At World Dairy Expo this year they are working with a number of clients – including Alpharma, Arm and Hammer animal nutrition, …
Paulsen Marketing Adds Three
Paulsen Marketing has added three new faces to the team. The new Paulsenites are (l-r) Tara, Lisa and Jordin: Lisa Leuning, Digital Project Manager Large Web sites can become full-time jobs unto themselves. Lisa is the project owner for large digital projects at Paulsen. It’s safe to say that we’ll be keeping her busy with site research, competitive analysis, content …
Lessing-Flynn Gets Reel Social
More and more agencies are ramping up staff understanding and expertise on new media. The latest is Lessing-Flynn. Lessing-Flynn has introduced a new, turnkey service developed specifically to assist businesses in both developing and executing social media marketing strategies. The new service, called Reel Social, was designed to help marketers tap into the marketing potential of emerging new media tools …