The ZimmCast series of interviews with agricultural marketing agency leadership continues with my conversation with Greg Nickerson, President, Bader Rutter. He says it is an exciting time for the agency with 2010 being a “very good year.” By a very good year he means that they’re on track for double digit growth. The agency has 170 employees and has diversified …
AdFarm Has a Passion For Agriculture
In this edition of the ZimmCast we’ll meet Roger Reierson, President, AdFarm . Cindy spoke with Roger to learn what’s new at the agency. We’re continuing this series of interviews with leadership at agricultural marketing agencies which seems to have drawn a lot of attention and many more to come. With a name like AdFarm you would think the company …
Quarry Integrated Communications Has A Sharpened Focus
Continuing my series of conversations with agrimarketing agency leaders this program features Bob Wilbur, Senior Vice President, Quarry Integrated Communications. Quarry was the sponsor of my coverage of the recent NAMA Trends In Ag conference for which I thank them very much. Bob says they “see the world changing.” Those changes are changing what they do and how they do …
Charleston|Orwig Gets Social At World Dairy Expo
Let’s meet the President of Charleston|Orwig, Mark Gale. In this week’s program you’ll hear a conversation that Cindy had with Mark at the recent World Dairy Expo. Charleston|Orwig, along with several of their clients were sponsors of our coverage of the annual dairy extravaganza once again. Mark told Cindy that the agency business has made some dramatic changes in the …
Farm Policy Outlook For 2011
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. The 2010 Trends in Agriculture conference wrapped up with a Washington update: what to expect in 2011. Jim Wiesemeyer, senior vice president of policy and trade issues for Informa Economics Inc.’s Washington office, says the next few years could be …
Engaging Agricultural Communities
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. How do agrimarketing firms find and engage agriculture communities and consumers? Joseph Rueter, a partner in Curation Station in Minneapolis, shared his insights with the Trends in Agriculture conference.
Macro Food Trends
Straight from the NAMA Trends in Agriculture conference is a video with panel participants produced by Paulsen Marketing. The second day of NAMA’s Trends in Agriculture kicked off with a panel discussion on “Macro Food Trends.” Dan Halstrom is the Senior Vice President of marketing and communication for the U.S. Meat Export Federation. He emphasized a focus on global trade …
Dr. Jay Lehr Discusses Communicating Ag’s Story To Consumers
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. Dr. Jay Lehr capped off the first day of NAMA’s Trends in Agriculture in Minneapolis. Dr. Lehr, an economist and futurist, talked about the challenges agrimarketers have in communicating agriculture’s story to consumers.
NAMA Trends In Agriculture Via Paulsen Marketing
Once again this year I’m sharing a series of videos from the NAMA Trends in Agriculture conference that have been produced by Paulsen Marketing. Here is the first installment. The kick-off session got underway with Mark Pearson of Market to Market, talking about “Agriculture in a Globally Local World.” Pearson says the shift in how we’re connected with the rest …
What’s New At Rhea + Kaiser
This week I’m beginning an informal series for the ZimmCast to learn what’s new at marketing and communications agencies. To get things started this week I’d like to share a conversation with Diane Martin, President/CEO, Rhea + Kaiser. So let’s start out by asking, “Who is Rhea + Kaiser?” In their words, “We’re an agency of highly collaborative, creative problem-solvers …