It’s holiday time and that means open house at BCS Communications. Here are the B, the C and the S in their holiday outfits. Can you guess who is who? If you can’t then you should stop by this evening and find out. I’ll be there once again and am glad they ordered some clear weather this year.
Advocacy Starts With Weber Shandwick
The next stop in our series of conversations with agency leadership is Weber Shandwick. In this week’s program you’ll hear from JoDee George and David Krejci. Since our theme is all about “what’s new” you’ll hear them answer – Farm and Food Advocacy Practice. It’s a timely focus and one they’ve been working on for some time. As they told …
Woodruff Sweitzer in a Growth Phase
The ZimmCast series of interviews with agricultural marketing agency leadership continues with the co-founder of Woodruff Sweitzer, Terry Woodruff. Terry and his partner Steve Sweitzer both grew up in rural Mexico, Missouri which is just down the road a piece from Columbia where one of their several offices is located. Others are in Kansas City and Calgery, Alberta. The two …
Quarry & Syngenta Canada Agree To Marketing Partnership
Quarry Integrated Communications and Syngenta Crop Protection Cananda have agreed to a new, multi-year marketing partnership. According to Patrick Crampton, Head of Marketing for Syngenta Canada, Quarry’s deep knowledge of the agriculture industry, combined with its ability to service all of Syngenta Crop Protection’s marketing communications needs in an integrated manner was the impetus for the partnership. “Syngenta Canada is …
A Very Good Year For Bader Rutter
The ZimmCast series of interviews with agricultural marketing agency leadership continues with my conversation with Greg Nickerson, President, Bader Rutter. He says it is an exciting time for the agency with 2010 being a “very good year.” By a very good year he means that they’re on track for double digit growth. The agency has 170 employees and has diversified …
AdFarm Has a Passion For Agriculture
In this edition of the ZimmCast we’ll meet Roger Reierson, President, AdFarm . Cindy spoke with Roger to learn what’s new at the agency. We’re continuing this series of interviews with leadership at agricultural marketing agencies which seems to have drawn a lot of attention and many more to come. With a name like AdFarm you would think the company …
Quarry Integrated Communications Has A Sharpened Focus
Continuing my series of conversations with agrimarketing agency leaders this program features Bob Wilbur, Senior Vice President, Quarry Integrated Communications. Quarry was the sponsor of my coverage of the recent NAMA Trends In Ag conference for which I thank them very much. Bob says they “see the world changing.” Those changes are changing what they do and how they do …
Charleston|Orwig Gets Social At World Dairy Expo
Let’s meet the President of Charleston|Orwig, Mark Gale. In this week’s program you’ll hear a conversation that Cindy had with Mark at the recent World Dairy Expo. Charleston|Orwig, along with several of their clients were sponsors of our coverage of the annual dairy extravaganza once again. Mark told Cindy that the agency business has made some dramatic changes in the …
Farm Policy Outlook For 2011
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. The 2010 Trends in Agriculture conference wrapped up with a Washington update: what to expect in 2011. Jim Wiesemeyer, senior vice president of policy and trade issues for Informa Economics Inc.’s Washington office, says the next few years could be …
Engaging Agricultural Communities
Straight from the NAMA Trends in Agriculture conference is a video with one of the presenters produced by Paulsen Marketing. How do agrimarketing firms find and engage agriculture communities and consumers? Joseph Rueter, a partner in Curation Station in Minneapolis, shared his insights with the Trends in Agriculture conference.