Gibbs & Soell is the highlight in this week’s ZimmCast. This is another installment in my series of interviews with the leadership of agricultural marketing and communications agencies. I spoke with Ann Camden, Senior Vice President. You can bet we talked about social media and how that has impacted their business. But we also talked about sustainability. Gibbs & Soell …
Hondo Group Happenings
My on-going series of interviews with the leadership at agricultural advertising and public relations agencies continues again this week. I just got off Skype with Lynn Balinas, President, The Hondo Group. Lynn has a long background in agribusiness with several companies. That work took him all the world after which he joined the “agency world.” He wound up in Texas …
Learning All About Lessing-Flynn
In this week’s program I’m continuing my on-going series of interviews with the leadership at agricultural advertising and public relations agencies. Have I had an opportunity to do so with yours? I visited with Tom Flynn III, President, Lessing-Flynn, this week to learn what’s new. The first thing I learned is that they’re “old.” LOL. Actually, the agency was started …
Martin|Williams Adds Kinze Manufacturing to Client Roster
Iowa-based Kinze Manufacturing, a leading agricultural equipment manufacturer, has selected Martin Williams, Inc. to create a new integrated branding and selling effort encompassing brand strategy, engagement strategy, social media, event marketing, advertising and public relations. The win adds to Martin Williams’ roster of business and global corporate clients, which includes Cargill, Syngenta, Pfizer and Raymond James. Kinze is one of …
Essex, It’s What’s for Ketchum
Congratulations to Kim Essex who we’ve known as the NCBA consumer marketing guru. Ketchum, one of the world’s leading public relations agencies, named Kim Essex as senior vice president and senior client director for the Ketchum Midwest Brand and Food Practice. In addition to leading brand work on key Ketchum accounts, Essex will serve as a senior strategist to clients …
AdFarm St. Louis Welcomed Jay Baer
Here’s an event I wish I had been able to attend. It was the AdFarm St. Louis office “get to know us” party. While there guests heard from Jay Baer, pictured on the right with 2010 NAMA Marketer of the Year and AdFarm CEO, Roger Reierson. Here’s what you missed if you weren’t there. Jay is a social media strategist, …
Paulsen Thought Paper On Rural Lifestyle Buying Decisions
During the Agri-Marketing Conference I spoke with Alicia DeGeest (right) and Sara Steever, Paulsen Marketing about their latest thought paper titled, “Rural Lifestylers are Changing the Way They Research and Buy Products.” This ought to catch some attention out there in the AgWired community since this has been discussed a lot over the last couple years. The goal of this …
Grabbing A Pancake Stack Courtesy Rhea+Kaiser
So, what did you do after the Brownfield Party? Hopefully you stopped in to the After-Party hosted by Rhea+Kaiser. Midnight in the Hyatt Lobby was where it was at. After donning your After-Party hat you just headed up the escalator to the restaurant where hot, steaming and syrupy, sticky pancakes awaited. I made it and was really glad since I …
Reierson Honored as NAMA Marketer of the Year
The 2011 NAMA Marketer of the Year was awarded to Roger Reierson, AdFarm. Roger was very surprised to receive the award and says it does not mean it’s “the end.” There’s lots more to come from this man. I spoke with Roger afterward. He says he feels humbled and honored. He’s says the ag industry is a big family and …
NAMA President Thrilled With State of Industry
The president of the National Agri-Marketing Association (NAMA) is thrilled with this year’s conference attendance and the current state of the organization. “It’s always good to be the queen when things are good,” said Vicki Henrickson of BCS Communications. “We have 1700 members this year, we haven’t had that many since the year 2000. We’ve got 1200 registrations for conference …