Congratulations to Kim Essex who we’ve known as the NCBA consumer marketing guru. Ketchum, one of the world’s leading public relations agencies, named Kim Essex as senior vice president and senior client director for the Ketchum Midwest Brand and Food Practice. In addition to leading brand work on key Ketchum accounts, Essex will serve as a senior strategist to clients …
AdFarm St. Louis Welcomed Jay Baer
Here’s an event I wish I had been able to attend. It was the AdFarm St. Louis office “get to know us” party. While there guests heard from Jay Baer, pictured on the right with 2010 NAMA Marketer of the Year and AdFarm CEO, Roger Reierson. Here’s what you missed if you weren’t there. Jay is a social media strategist, …
Paulsen Thought Paper On Rural Lifestyle Buying Decisions
During the Agri-Marketing Conference I spoke with Alicia DeGeest (right) and Sara Steever, Paulsen Marketing about their latest thought paper titled, “Rural Lifestylers are Changing the Way They Research and Buy Products.” This ought to catch some attention out there in the AgWired community since this has been discussed a lot over the last couple years. The goal of this …
Grabbing A Pancake Stack Courtesy Rhea+Kaiser
So, what did you do after the Brownfield Party? Hopefully you stopped in to the After-Party hosted by Rhea+Kaiser. Midnight in the Hyatt Lobby was where it was at. After donning your After-Party hat you just headed up the escalator to the restaurant where hot, steaming and syrupy, sticky pancakes awaited. I made it and was really glad since I …
Reierson Honored as NAMA Marketer of the Year
The 2011 NAMA Marketer of the Year was awarded to Roger Reierson, AdFarm. Roger was very surprised to receive the award and says it does not mean it’s “the end.” There’s lots more to come from this man. I spoke with Roger afterward. He says he feels humbled and honored. He’s says the ag industry is a big family and …
NAMA President Thrilled With State of Industry
The president of the National Agri-Marketing Association (NAMA) is thrilled with this year’s conference attendance and the current state of the organization. “It’s always good to be the queen when things are good,” said Vicki Henrickson of BCS Communications. “We have 1700 members this year, we haven’t had that many since the year 2000. We’ve got 1200 registrations for conference …
Hated Sheep Project Coming To Agri-Marketing Conference
There is a reason why Sullivan Higdon & Sink hate sheep. We, at SHS, hate sheep because they remind us of marketing that follows instead of leads, communication that blends in and old thinking that’s best put out to pasture. Don’t follow the flock. Choose to hate sheep, too. Choose to make your brand stand out. So they’re bringing back …
AdMavericks Are Socially AWear
The AdMavericks at Lessing-Flynn have teamed up with Eight Seven Central to introduce Socially AWear, a joint venture that aims to raise money for local charities through online sale of t-shirts that feature local brands. Through nearly a dozen partnerships, Socially AWear looks to capitalize on support for local brands, with all proceeds being split between charitable donations and the …
Woodruff Sweitzer Adds Digital Marketing Director
Scott Christian has joined Woodruff Sweitzer as Director of Digital Marketing. In this role, Christian will serve as lead strategist to expand the agency’s capabilities in helping clients utilize a broad spectrum of digital and social media marketing channels. Christian joins the agency with more than 10 years of digital marketing experience with a wide array of national and international …
USFRA Picks Ketchum
Ketchum has been chosen by the U.S. Farmers & Ranchers Alliance to be its primary communications agency. The announcement represents the next strategic step driving the USFRA mission to strengthen the image of agriculture and enhance public trust in today’s best production practices. The Alliance, currently composed of more than 30 of the nation’s foremost farmer- and rancher-led agricultural organizations, …