Rhea + Kaiser is expanding its areas of agency services to formally include technical writing. “We have always valued and embraced technical writing at R+K,” said CEO Diane Martin. “It’s time to use our expertise in this discipline to garner greater value for both the agency and our clients.” This new area of emphasis allows R+K to accomplish several core …
NAMA Boot Camp Preview
The 2011 NAMA Boot Camp is underway. To get a preview of the program I spoke with Erin Nash, Osborn & Barr, Vice Chairman for the conference. Erin says we’ve got a lot packed into the program which includes hearing from farmers themselves. She says “We design Boot Camp to offer not only an introduction but introductory information to the …
AMR Management Services Acquires Drake & Company
DrakeCo is now part of a bigger association management company. AMR Management Services (AMR), a full-service association management company (AMC) serving national, regional and local client partners, is pleased to announce the acquisition of Drake & Company (DrakeCo), an accredited AMC based in Chesterfield, Mo. “I have known Steve Drake for more than 15 years and have always admired his …
Getting With Gibbs & Soell
Gibbs & Soell is the highlight in this week’s ZimmCast. This is another installment in my series of interviews with the leadership of agricultural marketing and communications agencies. I spoke with Ann Camden, Senior Vice President. You can bet we talked about social media and how that has impacted their business. But we also talked about sustainability. Gibbs & Soell …
Hondo Group Happenings
My on-going series of interviews with the leadership at agricultural advertising and public relations agencies continues again this week. I just got off Skype with Lynn Balinas, President, The Hondo Group. Lynn has a long background in agribusiness with several companies. That work took him all the world after which he joined the “agency world.” He wound up in Texas …
Learning All About Lessing-Flynn
In this week’s program I’m continuing my on-going series of interviews with the leadership at agricultural advertising and public relations agencies. Have I had an opportunity to do so with yours? I visited with Tom Flynn III, President, Lessing-Flynn, this week to learn what’s new. The first thing I learned is that they’re “old.” LOL. Actually, the agency was started …
Martin|Williams Adds Kinze Manufacturing to Client Roster
Iowa-based Kinze Manufacturing, a leading agricultural equipment manufacturer, has selected Martin Williams, Inc. to create a new integrated branding and selling effort encompassing brand strategy, engagement strategy, social media, event marketing, advertising and public relations. The win adds to Martin Williams’ roster of business and global corporate clients, which includes Cargill, Syngenta, Pfizer and Raymond James. Kinze is one of …
Essex, It’s What’s for Ketchum
Congratulations to Kim Essex who we’ve known as the NCBA consumer marketing guru. Ketchum, one of the world’s leading public relations agencies, named Kim Essex as senior vice president and senior client director for the Ketchum Midwest Brand and Food Practice. In addition to leading brand work on key Ketchum accounts, Essex will serve as a senior strategist to clients …
AdFarm St. Louis Welcomed Jay Baer
Here’s an event I wish I had been able to attend. It was the AdFarm St. Louis office “get to know us” party. While there guests heard from Jay Baer, pictured on the right with 2010 NAMA Marketer of the Year and AdFarm CEO, Roger Reierson. Here’s what you missed if you weren’t there. Jay is a social media strategist, …
Paulsen Thought Paper On Rural Lifestyle Buying Decisions
During the Agri-Marketing Conference I spoke with Alicia DeGeest (right) and Sara Steever, Paulsen Marketing about their latest thought paper titled, “Rural Lifestylers are Changing the Way They Research and Buy Products.” This ought to catch some attention out there in the AgWired community since this has been discussed a lot over the last couple years. The goal of this …