At the recent NAMA Trends in Agriculture conference one of our panel discussions featured Tom Dorr, U.S. Grains Council. The panel topic was “Meeting the Growing Demand for Exports for Trade.” Thanks to Paulsen Marketing for supplying this video clip with Tom. Much of American agriculture is dependent on international trade. What does this mean for the future if the …
Jeff Simmons Talks Productivity To Feed Growing Population
At the recent NAMA Trends in Agriculture conference our keynote closing speaker in a shared Session with NAFB was Jeff Simmons, Elanco. He spoke about “Productivity to Feed a Growing Population.” Thanks to Paulsen Marketing for supplying this video clip with Jeff. A growing wave of food insecurity threatens more than 1 billion people around the world. Solutions exist today …
Meet New NAMA President
If you don’t know our new National Agri-Marketing Association President then give this week’s program a listen. I visited with Beth Burgy, Broadhead, who took over the helm at NAMA during the Trends in Agriculture conference. Beth says the big project for NAMA is going to be implementing the new strategic plan. That plan includes three strategy areas that are: …
Rhea+Kaiser Amps Up Account Services
Rhea + Kaiser has AMPed up its account services department. The renaming of the Rhea + Kaiser Account Management and Planning—or AMP—department, formerly known as Account Services, reflects the team’s role as comprehensive account leaders who provide smart, strategic counsel and cultivate big ideas. “Our work has always been much more than servicing day-to-day account details,” said Cheryl Muzinic, director …
Swanson Russell Promotes Four
Swanson Russell announces the promotions of Staci Nass, Shelton Crouch, Nicole Hansen and Kassi Williams. In the Lincoln office, Nass was promoted from graphic-tech specialist to graphic designer. She began her career with Swanson Russell in 2004 as a production artist. A native of Lincoln, Nass graduated with an associate degree in graphic design from Southeast Community College in Milford, …
New Website For Swanson Russell
Swanson Russell has launched a newly designed website. “We’re proud to unveil our new site, which is a result of involvement from employees in every department.” said Brian Boesche, partner and chief creative officer at Swanson Russell. “The new design and content represents who we are, what we do, what we’re passionate about and the caliber of work we produce. …
Engle Creative Solutions
What’s new in the world of agricultural marketing is Engle Creative Solutions, LLC. This morning I visited with Steve Engle, President. This is another episode in my informal series of interviews with the leadership of agricultural marketing agencies. Steve started the new venture just last month. Steve says he’s focusing on small to mid sized businesses and wants to help …
Charleston|Orwig A Year Later
It was just a year ago that Cindy interviewed Mark Gale, Charleston|Orwig, while attending World Dairy Expo. That started a series of ZimmCasts with the leadership of advertising and public relations agencies. Now we’ve come full circle. At this year’s World Dairy Expo I visited with Brittany Unterweger, Account Supervisor for the agency. The agency was having a very busy …
Applications Sought For Seed to Succeed PR Grant
Does your nonprofit need some free public relations assistance? If so, get your application if for the 2012 Seed to Succeed PR Grant, valued at $25,000, from Harvest PR & Marketing. Any U.S. nonprofit organization connected to the production and/or marketing of food, commodities, or committed to the cause of promoting agriculture, is encouraged to apply by Oct. 31, 2011. …
Broadhead Moves Into New Offices
Broadhead is celebrating ten years in business by moving into new office space in the Colwell Building in Minneapolis. It’s been said that the best minute you spend is the one you invest in people. Dean Broadhead knows this all too well, as evidenced by his commitment to invest in top-notch talent for the past decade. It’s just one of …