At the Ag Media Summit I visited with Barry Nelson, John Deere, to find out what’s new. There is definitely going to be something new from John Deere very soon he says. “On August 24th and 25th we are going to have the largest most significant product introduction in our history.” Barry says the new equipment will be unveiled at …
Farm Credit Sponsors America’s Heartland
During the Ag Media Summit I met Michael Sanford, head of production at KVIE Public Television which produces America’s Heartland, the tv show about agriculture that airs on PBS stations and RFDTv. Michael says the show is going into its seventh season. He says that Farm Credit, the InfoExpo booth in the photo, has come on board as a primary …
Integrating Social Media Into Your Marketing Efforts
Measuring the return on investment of social media is a big challenge. We deal with the question of “how to” all the time. More importantly though is answering the question of what your goal is with social media. This topic was on the agenda at the Agricultural Media Summit. I spoke with Shelly Kramer, V3 Integrated Marketing, an integrated marketing …
Case IH Web Press Room
During InfoExpo at the Ag Media Summit I visited with Case IH to learn what’s new. I spoke with Kristina Hopkins. Kristina says that they are promoting their Web Press Room to ag media. It’s where you can find news releases as well as video, images and a media kit. So ag journalists make sure you bookmark this website. You …
Ag Media Summit Professional Development
The Ag Media Summit is all about professional improvement for both students and professionals. I wish I could have interviewed all of our session leaders but that’s not possible for one agriblogger. However, I did get some interviews conducted. One of our presenters was Brandon Souza, AdFarm. He spoke to students about finding the best fit for your first job. …
Beta Testing AgHaven
Have you ever been a beta tester? Beta testers are vital so a company gets real user feedback. That’s the mode AgHaven has been in. I met AgHaven beta tester Phil White during the Ag Media Summit. Phil is a reporter at KFDI in Wichita, KS. So far he says AgHaven has come a long way and is becoming a …
BASF Talks What’s New at Ag Media Summit
Meet three of my amigos from the Ag Media Summit. This is the BASF team that greeted us, prepared to talk “what’s new.” They are (l-r) Nick Fassler, Dr. Scott Walker and Dr. Dan Westberg. I spoke to each of them and thank BASF for sponsoring my coverage of this year’s event. Let’s start with Nick Fassler, Technical Market Manager, …
Ag Media Summit Supports Soles4Souls
The Ag Media Summit held a shoe drive to benefit Soles4Souls. I believe almost 300 pairs of shoes were donated! During the conference we held a public distribution of shoes at the Ozanam Inn, a local homeless shelter. On hand were Andy Atzenweiler and Kathy LaScala, pictured here with two of the folks we met at the shelter. The shoes …
Annual AAEA Awards
There are a lot of awards presented during the Ag Media Summit. I’ve got some information here to share with you from the American Agricultural Editors Association. I posted their Lifetime Achievement Awards already but here are some more. If you’d like to download the full document of winners then use this link (pdf). Pictured is Mike Deering, National Cattlemen’s …
Photographing The Apocalypse – Hurricane Katrina
I conducted quite a few interviews at the Ag Media Summit but none of them compare to this one for not only the topic but also who I interviewed. Ted Jackson, New Orleans Times-Picayune staff photographer was our luncheon speaker yesterday. His topic was “Who Will Photograph the Apocalypse?” That pretty well describes the devastation and trauma he faced each …