COTTON USA shows that everyone loves cotton in its new global advertising campaign. This year’s campaign has the slogan “I Love My Cotton” and cast five individuals from different corners of the globe, wearing cotton in different ways. “These portraits reflect the authenticity and passion unique to COTTON USA: the singular mark that symbolizes purity of fiber, quality of fabric …
Hoverson Elected to Lead United States Potato Board
Carl Hoverson of Larimore, ND, was elected Chairman of the United States Potato Board (USPB) March 12, 2015, at the organization’s 43rd Annual Meeting in Colorado Springs, CO. In 2014, he served as a Co-Chairman of the USPB International Marketing Committee. He previously served two years on the USPB Domestic Marketing Administrative Committee. Hoverson has been growing Russet Burbank potatoes …
Agri-Marketing Conference Preview
In just a week agricultural marketers and students from around the country will be gathering in Kansas City, MO for the 2015 Agri-Marketing Conference. The ZimmComm team of Cindy, Jamie and Taylor and myself will be there bringing you all the play by play action. I spoke with the Chair of this year’s conference, Christine Hart-Nieland, Brighton Agency, about what …
Potato Board Elects New Leadership
The United States Potato Board (USPB) grower membership elected new leadership during its Annual Meeting held in Colorado Springs, CO, March 10-12. The following sections list the leadership for the coming year. CHAIRMAN Carl Hoverson (Larimore, ND) DOMESTIC MARKETING Co-Chairmen Chris Wada (Idaho Falls, ID) John Halverson (Arbyrd, MO) Committee Members Marilyn Dolan-Public Member (Watsonville, CA) Molly Connors (Pasco, WA) …
Hot Dog Time at the Ballparks
It’s opening day for Major League Baseball. That means hot dogs will be getting plenty of attention. Here in Pensacola our Blue Wahoos minor league team gets into action this Thursday. The National Hot Dog and Sausage Council have some great information on the stuff fans like to eat. Like a Turkey on Thanksgiving, hot dogs are the quintessential summer …
Farm Bureau: Food Prices Up About 1%
Shoppers are paying a bit more for their groceries this spring. A new survey from Farm Bureau shows that meat and orange juice are the biggest contributors to an increase of 60 cents of a $53.87 grocery bill on 16 food items, or about of 1 percent, in the group’s Spring Picnic Marketbasket survey. “Several meat items increased in price, …
Search Begins for America’s Pig Farmer of the Year
America’s Pig Farmer of the Year award program, announced by the National Pork Board in early March, is accepting applications from now until May 17 at americaspigfarmer.com. The award honors the U.S. pork producer who best excels at raising pigs using the We Care ethical principles and wants to share how he or she does that with the public. “This …
Incredible Edible Easter Egg Fun
We don’t have kids around to color Easter eggs with but that doesn’t mean Cindy and I don’t still color eggs ourselves. We’re pretty basic though. But if you want to get into some great egg decorating ideas then turn to the Incredible, Edible Egg. And remember – “after you’ve found all the hidden eggs, throw out any that have …
Rural Electric Tackles Diversity & Internet Access
I recently had the opportunity to sit down with former Congresswomen from my home state of Missouri, Jo Ann Emerson. She currently calls Washington, D.C. home where she holds the title of first female CEO for the National Rural Electric Cooperative Association (NRECA). “I am very excited to be selected by the Board of Directors of the NRECA to serve …
ABEF Sensational Six
Student chapters of the National Agri-Marketing Association are putting the final touches on their presentations for this year’s Marketing Competition. Here’s a new way to support them courtesy of the Agribusiness Educational Foundation. Got mine ordered. Do you want to put some support behind your alma mater? Have you met sharp young NAMA students? Does a school just “speak” to …