2025 Agri-Marketing Conference

Deputy Ag Secy Harden Believes FFA is the Difference

Jamie Johansen

Agriculture Deputy Secretary Krysta Harden attended her first National FFA Convention and took the stage to address FFA members during the third general session of the 88th annual event. She said she doesn’t use prepared notes but her message was clear. She believes in the future of agriculture and doesn’t just think FFA members will make a difference. She believes …

Ag Groups, Audio, FFA, USDA

Webinar for Farm Transition Planning

Kelly Marshall

Ag Transition Partners, and American Agri-Women (AAW) are hosting a no-cost farm transition webinar to help producers plan for the future.  Three webinars are planned and on-site or virtual coaching and action templates will be provided as well. The first webinar is already avaliable for download on the AAW website.  The second webinar will be held November 17 at noon Central.  This webinar …

Ag Groups

The World Series of Agriculture

Jamie Johansen

The head owl himself, Dr. Steve Brown, National FFA Advisor, took the stage to issue a challenge to all FFA members across the country during the opening session of the 2015 National FFA Convention. He asked members if they were readying to change the world of agriculture. Native to the state of Missouri, Dr. Brown is an avid Kansas City …

Ag Groups, Audio, FFA

Tyler Watkins – How Do You #SpeakAg?

Jamie Johansen

Scattered throughout the New Holland booth at the 88th National FFA Convention are cutouts of the Pennsylvania FFA Officers. New Holland asked them how they #SpeakAg and advocate for the agriculture community. First I spoke with Tyler Watkins, Pennsylvania FFA Vice President, who has aspirations of soon beginning a career in ag law with the mission to provide a better …

Ag Groups, Audio, FFA, New Holland

USFRA Celebrates 5th Birthday

Kelly Marshall

The U.S. Farmers & Ranchers Alliance (USFRA) marks a major milestone in it’s work to lead consumer dialogue on how food is grown in America.  October represents five years since the 20 initial organizations joined together to make a shared vision into a reality. To visually highlight this historic occasion USFRA also released a birthday event graphic that illustrates several …

Ag Groups, USFRA

Connecting with the Future of Ag

Jamie Johansen

Connecting with the future of the agricultural industry is what brings the New Holland crew to the National FFA Convention each year. Mark Lowery works in marketing for New Holland and he shared with me what students swarming their booth can get out of the experience. “Visitors to the New Holland booth will be able to take advantage of some …

Ag Groups, Audio, FFA, New Holland

National FFA Officers #AmplifyFFA

Jamie Johansen

The 88th National FFA Convention & Expo is in full swing and the streets of Louisville, KY are flooded with corduroy jackets. This week the lives of the National FFA Officers are crazy to say the least, but I had a chance to chat with two of them this morning before the organized chaos got too deep. Nearly 365 days …

Ag Groups, Audio, FFA

CEO Council on Sustainability and Innovation

Taylor Truckey

Leading agribusiness CEOs, with the assistance of the Bipartisan Policy Center, have announced a new joint effort aimed to identify and promote innovative approaches to improving sustainability in agriculture and food production. The CEO Council on Sustainability and Innovation will officially be launched tomorrow, October 29 by leaders of DuPont, Elanco, Kellogg Company, and Land O’ Lakes. Over the next …

Ag Groups, Agribusiness, Elanco, politics

Bipartisan Bill Helps Farmers & Machinery

Jamie Johansen

U.S. Senators Pat Roberts (R-KS) and Amy Klobuchar (D-MN) have introduced bipartisan legislation, supported by both the American Farm Bureau Federation and the National Farmers Union, to help farmers purchase new equipment and replace worn-out machinery by amending the U.S. tax code to permanently set a five-year depreciation schedule for certain agricultural equipment. The current tax code sets a seven-year …

Ag Groups, Equipment, Farm Policy