The U.S. Potato Board got some recognition for balancing traditional and digital media recently. Their target? She’s called “Power Mom.” “Momfluential.” “Chief Purchasing Officer.” Even “Mogul Mom.” She is the United States Potato Board (USPB) Domestic Marketing program’s primary target: women, 25-54 with kids younger than 18 living at home. She makes at least 80 percent of the decisions regarding …
You’ve Got To Love Farmers
Annalisa Clarke manages I Love Farmers, They Feed My Soul. In the AEM AGCONNECT Expo booth at the NAFB Trade Talk I spoke with her about the campaign. She says they’ve started a new media campaign they’ve started to promote agriculture. It’s targeted to individuals 14-24 years old who she calls “digital natives.” She says they’re allowing them to communicate …
Soybean Growers Can Ask Questions of USB Experts
This is the next installment in our series about Expert Advice from the United Soybean Board. While attending the National Association of Farm Broadcasting Convention I spoke with USB Treasurer Marc Curtis who farms in Mississippi. Marc serves on the USB Production Committee so he’s especially happy that the organization can offer Expert Advice to soybean growers via a regular …
Last Day For Ken Hobbie
My first stop at the NAFB Trade Talk was the U.S. Grains Council booth. I interviewed Ken Hobbie and Rick Fruth, Chairman. Today is Ken’s last day on the job as President/CEO. Let’s all wish him well as he starts “relaxing.” In my interview they talk about the current activities of USGC, including international trade development. Speaking of which, I’ll …
Learn How Wheat Works
The Wheat Foods Council has launched an interactive website called How Wheat Works. It’s purpose is to deliver a farm-to-fork education on wheat while enabling a better understanding of its nutritional value. At www.howwheatworks.com, participants of all ages can virtually grow, harvest and mill their own kernels to create their desired wheat food. For each participant, the Council will donate …
Georgia Agri-Leaders Forum Foundation
The emcee for the Willie B. Withers luncheon at Sunbelt Ag Expo was Mr. Jimmy Hill, President/CEO, Georgia Agri-Leaders Forum Foundation. Jimmy says they develop leaders in agribusiness and forestry with a 12 month program. He says they have 18 people involved in this year’s program. The goal is to develop leaders who will get involved and help solve challenges …
Promoting Alpacas
At this year’s Sunbelt Ag Expo, Alpacas are popular, especially baby ones. Promoting them is the Southeastern Alpaca Association. Representing the Association here is Carrie Gamblin, Southern Hummers Alpacas, pictured with her husband Jay. Carrie says the organization is the “hub” for all the member farms. Each farm gets a web page that’s part of the organizational website. They also …
Donating Georgia Peanut Butter
The Georgia Peanut Commission has helped feed hungry people by donating lots of peanut butter this summer. To tell us all about it at Sunbelt Ag Expo, Executive Director, Don Koehler, spoke at this morning’s media breakfast to give us an update on the “Peanut Proud and Feeding Georgia” campaign. Sunbelt Ag Expo 2009 Photo Album AgWired coverage of Sunbelt …
Wild Georgia Shrimp
You don’t normally think of shrimp and agriculture at the same time. However, here at Sunbelt Ag Expo the Georgia Shrimp Association would like to educate you and feed you at the same time. John Wallace is the President and I caught him frying shrimp early on opening day of the show. He says their shrimp are from the Atlantic …
World Food Day Good Time To Thank Farmers
After having Blog Action Day yesterday, today we have the 29th World Food Day. It’s a great time to thank a farmer for feeding you. And we can especially thank American farmers who lead the way in innovation, environmental stewardship and production. World Food Day, October 16th, is a worldwide event designed to increase awareness, understanding and informed, year-around action …