Nicholson Kovac has been selected by the U.S. Grains Council as its integrated marketing communications agency for their 2010 “Partners in Agriculture” international public relations campaign. Nicholson Kovac will provide public relations services, including media relations and event coordination, for a series of commemorative events that will take place in Japan in 2010. These events, part of the “Partners in …
Ladhoff To Lead USPB Retail Marketing
The U.S. Potato Board will have Don Ladhoff leading their retail efforts for their Domestic Marketing Program. He will provide key input to strategy and guide the tactical execution of the program, with the goal of increasing demand for potatoes in the retail environment. “I’m pleased Don has joined our team,” said Kathleen Triou, USPB’s Vice President, Domestic Marketing. “He …
Dairy Farmers Getting Social With myDairy Program
Dairy Management Inc. is conducting a webinar on social media for dairy producers in a couple weeks. Dairy producers who use Facebook, Twitter and YouTube to stay connected with family and friends, and producers who want to learn about these tools, are encouraged to participate in a free 90-minute webinar on Thursday, April 15 to learn how these applications can …
Farmers and Ranchers Care Photo Contest
The National Beef Ambassadors (sponsored in part by ZimmComm New Media) is starting a photo contest tomorrow. Have you heard something in the media lately that has made you think more about the importance of YOUR agriculture story? The National Beef Ambassadors, funded in part by the beef checkoff, can help you spread your message. The “Farmers and Ranchers Care” …
Future of Soybean International Marketing Efforts
International marketing was the focus of a press conference held by the United Soybean Board at Commodity Classic. First up on the podium was Phil Bradshaw, USB Chairman and a soybean farmer from Griggsville, IL. He spoke about future efforts to increase soybean exports as conducted by the USB. A record 1.56 billion bushels of soybeans were exported in the …
Sustainable Definitions
Can you define sustainability? Neither can I. But that was the first task of the panel discussion of commodity group leaders this morning at Commodity Classic. Moderated by Mark Mayfield, the panel discussed what sustainability means to them. Panelists included: Darrin Ihnen, President, NCGA, Rob Joslin, President, ASA, Karl Scronce, President, NAWG and Gerald Simonsen, Chairman, NSP. You’ll hear the …
Exports Vital To Wheat Growers
National Association of Wheat Growers President, Karl Scronce had his turn with Mark Mayfield on stage here at Commodity Classic. Exports and trade was the first subject to come up in the interview. Karl says exports are vitally important and the U.S. is the biggest exporter in the world. He says trade has been very sporadic depending on the time …
Biodiesel Tax Credit Needed Now
In the general session at Commodity Classic we heard from the President of the American Soybean Association, Rob Joslin. Rob was interviewed by session moderator Mark Mayfield. Rob says one of his goals has been to visit as many of the ASA state affiliates as he can and he’s over half way there. He thinks it’s important to know what …
NCGA President Takes The Stage
South Dakota Corn Grower, Darrin Ihnen, President of the National Corn Growers Association, took the general session stage this morning with session moderator Mark Mayfield. Mark had a list of questions for each of the commodity group leaders. With Darrin he started out talking about ethanol. Darrin talked about what the corn growers are doing in this area including pushing …
Social Media For Soybean Growers
One of the friendly faces you’ll meet when you check in to the media room at Commodity Classic is Cassandra Schlef, Communications Coordinator for ASA. She helps with press releases, their weekly Leader Letter and website updates that include Twitter and Facebook. Cassandra says the media room this year has been expanded to include more work tables and internet access …