The 2010 Corn Utilization and Technology Conference (CUTC), is scheduled for June 7-9 in Atlanta and has more to offer than ever before. I’m looking forward to another CUTC and stopped in the National Corn Growers Association office recently to get a preview of the program. CUTC has been expanded to include new topics that will be of value to …
Hogs On The Hill
Hogs on the hill could mean different things to different people. In this case we’re talking blogging hogs as in the pork industry and Capitol Hill. That’s because Hogs On The Hill is a blog and “The voice of the U.S. pork industry with a swine’s eye view.” Welcome to Hogs on the Hill, a blog that will offer commentary …
Growth Energy Launches National Ethanol TV Ad Campaign
This is interesting. Growth Energy (a ZimmComm client) has just announced via live web stream that they’re also launching a national ethanol tv ad campaign. “For too long, we have allowed our opponents to define who we are. That ends today,” said Tom Buis, CEO of Growth Energy. America’s ethanol supporters launched the industry’s first national TV ad campaign today …
Ag Media Convergence
Media convergence is defined as: “phenomenon involving the interlocking of computing and information technology companies, telecommunications networks, and content providers from the publishing worlds of newspapers, magazines, music, radio, television, films, and entertainment software. Media convergence brings together the “three Cs”—computing, communications, and content.” Source: Encyclopedia Britannica We’re really seeing this in agricultural communications today. New media is not just …
Disagreement on Ethanol Policy
The food versus fuel debate is back in full force, creating division between the crop and livestock industries at a time when it would behoove them to work together against the very real threat of animal activism. This reached an interesting level last week when Rick Tolman, CEO, National Corn Growers Association (ZimmComm client) published an editorial taking the American …
Let’s Put More Corn In The Classroom
Teaching children about where there food comes from is talked about a lot and the Missouri Corn Merchandising Council is doing something about it with their “Corn in the Classroom” program. This educational program helps students reconnect with today’s farmers and better understand the source of their food, fiber and fuel. “Informing students about Missouri’s corn industry allows them to …
4-H Leadership Has Some Explaining To Do
Thanks to our Amanda for letting the world know about 4-H allowing the Humane Society of the United States to participate in their conference. Shocking but true. I was going to post a news release from 4-H that was sent to me about a new fundraising effort but I don’t think I will. Instead, I would like to call on …
Representing Global Fertilizer Industry
In this week’s program we’ll learn about the International Fertilizer Industry Association. IFA, along with New Ag International, conducted the first International Conference on Enhanced-Efficiency Fertilizers to be held in the U.S. this past week in Miami. I was there courtesy of AGROTAIN. The Director, Agriculture Service, for IFA is Patrick Heffer who welcomed us to the conference at the …
Pujols Pulls For Milk
I admit to being a St. Louis Cardinals baseball fan. Not a fanatic but a fan. Albert Pujols has been one of my favorite players in recent history and I’m glad to see him wearing the mustache. They may represent completely different sports, but when it comes to the health and fitness of America’s youth, these athletes play on the …
United Fresh Produce Association Launches UnitedFresh.TV
UFPA will launch UnitedFresh.TV with a live broadcast from their Las Vegas Convention. They’ll have daily on-demand video covering their educational sessions. I’m loving how the use of live web streaming and on-demand video is gaining momentum in ag communications! The United Fresh Produce Association will launch a new online media website, www.UnitedFresh.TV, with the first live interactive webcast targeted …